Strategy & Planning
Luxury Lodge Market Positioning & Development Strategy
Horwath HTL was engaged to provide strategic advisory services to support the repositioning and redevelopment of a significant lodge estate in New Zealand’s North Island.
Project Scope
The scope encompassed a detailed review of the New Zealand luxury lodge sector, including market segmentation, competitor benchmarking, demand analysis, and an assessment of customer expectations and pricing dynamics.
The team conducted a thorough SWOT analysis of the estate, incorporating site visits, stakeholder interviews, and input from luxury travel planners and industry specialists. Building on this foundation, high-level recommendations were developed for the lodge’s market positioning, target audience, optimal scale, facilities mix, and pricing strategy.
The project also explored redevelopment options to enhance guest experience, broaden market appeal, and improve operational efficiency, with particular attention to leveraging unique site attributes such as lake frontage and thermal mineral springs.
Outcomes & Benefits to the Client
The engagement focused on delivering a comprehensive market analysis and development strategy to guide the transformation of the property into a leading luxury hospitality offering. Horwath HTL provided actionable insights and a clear strategic roadmap, enabling the client to make informed investment decisions regarding the lodge’s redevelopment.
Key benefits included identification of market opportunities to differentiate the property, recommendations to improve year-round occupancy and profitability, and guidance on aligning the guest experience with evolving luxury travel trends.
The strategy provided a foundation for sustainable growth, supporting the client’s vision to create a commercially successful, market-leading luxury lodge that appeals to both international and domestic high-value travellers.
Contact for Project
Project Location
North Island, New Zealand
