Michelle Song
Director, Singapore, Singapore
Michelle Song is a Project Director at Horwath HTL Singapore, where she brings over 15 years of expertise in the hospitality industry.
Bio
Michelle Song is a Project Director at Horwath HTL Singapore, where she brings over 15 years of expertise in the hospitality industry. A graduate of The Chinese University of Hong Kong with a Bachelor's degree in Hotel and Tourism Management, Michelle has developed a deep understanding of the Asia Pacific region’s hospitality sector through her extensive consulting work and operational experience.
Since joining Horwath HTL in 2007, Michelle has successfully led over 100 hospitality projects. Her portfolio encompasses hotel and serviced apartment market and financial feasibility studies, operational performance reviews, renovation and expansion planning, valuations, land use strategies, brand development strategies, and MOU and hotel management agreement reviews. Her strategic insights and analytical expertise have been instrumental in delivering impactful solutions for a diverse range of clients.
Michelle’s professional journey began with roles at Walt Disney World in Florida and Hotel Miramar in Hong Kong, where she gained valuable operational experience. This hands-on background has provided her with a practical perspective that complements her consulting work, enabling her to offer tailored, actionable recommendations to clients.
Known for her comprehensive knowledge of the hospitality industry in the Asia Pacific region, Michelle continues to drive successful outcomes for clients, helping them navigate the complexities of hotel development, branding, and management strategies. Her dedication to excellence and her ability to align client goals with market realities make her a trusted advisor in the field.
Experience
Bold steps forward
We help clients achieve extraordinary outcomes.
Hilton Clark Sun Valley Resort
Clark , Philippines
Hospitality
Strategy and Planning, Operational Support
Assets
Sheraton Manila Bay
Manila, Philippines
Hospitality
Strategy and Planning
Assets
Grand Hyatt Hotel & Residences
Manila, Philippines
Hospitality
Strategy and Planning
Assets
Puerto Princesa – Hotel Study
Palawan, Philippines
Hospitality
Strategy and Planning
Assets
Four Seasons Mauritius
Mauritius
Hospitality
Valuation and Transaction Advisory
Assets
Proposed Luxury Resort
La Digue, Seychelles
Hospitality
Strategy and Planning
Assets
Radisson Kandy
Kandy, Sri Lanka
Hospitality
Strategy and Planning
Assets
Market Study for Courtyard Colombo
Colombo, Sri Lanka
Hospitality
Strategy and Planning
Assets
Expert insights
Cutting edge analysis.
Awakening Horizons: Hotel Market Update for Kota Kinabalu, the Land below the Wind
Nestled on the shores of the South China Sea, Kota Kinabalu (KK) in Malaysia continues to captivate travelers with its unique blend of pristine islands, lush rainforests, and vibrant cultural heritage. The city serves as a gateway to Borneo’s unparalleled natural wonders, making it a highly sought-after destination for both leisure and adventure travelers. In this report, we will explore some exciting updates and the current outlook for the hotel and tourism market in Kota Kinabalu, reflecting the dynamic and evolving landscape of the region.
Outdoor Lodging in Asia Pacific
The rise in global demand for outdoor lodging products has emerged as a key trend in travel, captivating the imagination of travellers seeking unique, immersive experiences in nature without compromising on comfort and, in many cases, luxury. So, what is outdoor lodging and why does it matter now to hospitality industry stakeholders in Asia Pacific?
Asia Pacific Hotel Sustainability Trends 2022
Greenview and Horwath HTL are pleased to present the annual Asia Pacific Sustainability Trends 2022 report, which is published for the seventh consecutive year. This report presents results of the 2022 Horwath HTL Asia Pacific Hotel Industry survey. For this year’s report, a total of 2,586 hotels across 15 countries participated by contributing information about their uptake in sustainability practices as well as utility data from 2021 calendar year. The data is compared against a 2019 baseline to provide insight into the average changes in energy and water consumption and costs by country and service type pre and post pandemic. Additionally, sustainability practices undertaken by hotels were also analyzed to understand implementation status at the country level. Continuous spreading of awareness and scaling of solutions globally will enable further advancement in this region. We are proud to support the industry’s effort to benchmark best practices in sustainability, with the results of this report contributing towards publicly available industry-wide initiatives for hoteliers to understand their properties’ sustainability standing: the Cornell Hotel Sustainability Benchmarking study, Green Lodging Trends Report and Greenview Hotel Footprinting Tool. We would like to acknowledge and thank the Honorary Advisory Board for the Horwath HTL annual hotel industry surveys and the supporting Country Hotel Associations for their participation and strong support.
Asia Pacific Hotel Sustainability Trends 2021
The “Asia Pacific Sustainability Trends 2021” report offers an in-depth look at sustainability practices within the hotel industry across 15 countries in the Asia-Pacific region. Compiled from data provided by 2,356 hotels, this sixth annual report examines the evolution of energy and water usage, cost trends, and the adoption of sustainability initiatives, particularly in the context of the COVID-19 pandemic.
Fixing the Three-Meal Outlet
Classic All Day Dining restaurants struggle to compete with high-quality independent venues, in most cities. ADD outlets tend to be oversized, to accommodate breakfast demand, and lack compelling concepts. This results in underutilization and low average spend, compared to specialty and independent restaurants. The current approach is commercially unappealing and wastes an opportunity for the hotel to engage with the local community and develop its reputation. Horwath HTL and EDG Design have worked together to analyse ADD performance numbers across key markets in APAC, to understand and address this dynamic and drive more strategic F&B decision-making for these restaurants.
Asia Pacific Hotel Sustainability Trends 2020
The “Asia Pacific Sustainability Trends 2020” report provides a detailed examination of sustainability practices in the hotel industry across 16 countries in the Asia-Pacific region. Despite the challenges posed by the COVID-19 pandemic, the report reflects ongoing efforts to improve sustainability across various aspects of hotel operations, including energy usage, water conservation, and the adoption of eco-friendly practices.