Michael Schnürle, Senior Consultant at Horwath HTL Germany, brings extensive expertise in hotel development, operator search and contract negotiation, strategic evaluations, feasibility studies, asset management, and market repositioning. His career is distinguished by his ability to develop innovative concepts and effectively represent owners in complex projects.

Michael's professional journey spans key roles in food and beverage management, hotel consulting, and hotel development, contributing to his deep understanding of the hospitality industry. In 2012, he successfully established and led the Horwath HTL Brasil office in São Paulo, cementing the firm’s presence in the South American market. Following this, he joined B&B Hotels, where he was instrumental in the development of the chain's first properties in Brazil.

His academic achievements include an MBA in Business Administration from USP São Paulo, a specialized program in Hotel Real Estate Investments and Asset Management from Cornell University, a qualification as a Hospitality Technologist from SENAC São Paulo, and training in Financial Planning at Anhembi Morumbi University in São Paulo.

Fluent in German, English, and Portuguese, Michael’s multilingual capabilities enable him to navigate the global hospitality market with ease, fostering effective communication and collaboration across diverse regions. His combination of practical experience, strategic insight, and academic excellence makes him a key asset to Horwath HTL Germany and a trusted advisor to clients worldwide.