Snow-covered slopes framed by breathtaking, almost surreal alpine panoramas in winter; flowering mountain meadows in summer; an outstanding culinary tradition ranging from fondue, Grisons cured ham and Emmental cheese to world-famous chocolate, complemented by an exceptional fine-dining scene. Add to that vibrant cities with cosmopolitan urban centres and a climate that, in some regions, already hints at Mediterranean influences. The combination is remarkably close to perfect, making Switzerland a destination that seems to have stepped straight out of a picture book.

The rapid adoption of third-party delivery platforms has reshaped how guests dine during their stay, and for many hotels, the appeal is obvious.

New Zealand’s hotel sector delivered solid RevPAR growth in June, but the picture is far from uniform. Our latest June and Q2 2026 report explores how gateway markets such as Queenstown, Christchurch and Auckland are capitalising on rising international arrivals, while many regional destinations struggle with a softening domestic market and higher travel costs. The report also shows how the growing role of Australian airports as transit hubs is stimulating off-season growth in international visitors to New Zealand. Download the report below to read our full analysis and regional highlights.

For 20 years, hotel discoverability has been treated as a marketing problem with a distribution answer. Rank on Google, buy the paid slots that matter, list on the OTAs, keep brand.com respectable, and the demand finds the hotel. Owners fund the machine, operators run it, and the mix of organic search, paid search, and OTA-referred traffic settles at some manageable share.

For most of the twentieth century, the poolside lounger was the symbol of a vacation well spent. Luxury was measured by the ability to do nothing at all. That image still sells postcards, but it barely describes what guests are looking for today.