Crystal Liu

Director, Beijing, China

Ms Liu is a Director in the Beijing office.

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Unlocking hidden value through creative asset management in hospitality

In today’s hospitality landscape, asset managers face a triple squeeze: rising construction costs, escalating labor expenses and flattening ADRs. At the same time, hotel guests demand more personalized, differentiated experiences. In this climate, underutilized spaces — breakfast rooms, lobbies, parking lots — aren’t just dead weight. They’re latent assets waiting to be activated.

Jessica Santos
Jessica Santos
Analyst, USA
Report

New Zealand Hotel Performance Focus September 2025

The New Zealand hotel market recorded another positive month, with nationwide growth in revenue per available room (RevPAR) of 10.7% year on year.

Wim Ruepert
Wim Ruepert
Director, New Zealand
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Report

Ireland Hospitality, Tourism & Leisure Market Update

The September 2025 HTL Market Update provides a comprehensive analysis of Ireland’s hospitality sector performance during the summer season, along with investment trends, tourism statistics, and notable industry developments.

Naoise Cosgrove
Naoise Cosgrove
Managing Partner, Ireland
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The ecosystem edge: maximizing stadium naming rights

The practice of selling naming rights for professional sports stadiums has grown into one of the most visible and lucrative sectors of sponsorship marketing. What was once considered a novelty—putting a corporate name on a building—has become a multi-billion-dollar industry with far-reaching implications for teams, municipalities, investors, and brand partners alike. In the NFL alone, naming rights agreements collectively generate well over a billion dollars annually, and new deals continue to climb to unprecedented valuations. Yet the naming rights story is no longer simply about signage, media mentions, or having one’s brand on the skyline. Today, the real value is unlocked when the naming rights contract is designed as part of a fertile ecosystem—a symbiotic environment where the sponsor’s brand, the stadium, the fans, and the surrounding community are actively engaged. The name on the building becomes only one component of a broader, carefully orchestrated strategy.

Bryan Younge
Bryan Younge
Managing Partner, USA
Article
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Hoteliers adjust to US government slowdown

It’s no secret government policy changes have shifted the ways domestic organizations operate in 2025. For U.S. hotels, slowdowns of government-related business have impacted a variety of stakeholders in the space, and depending on the portfolio, some more than others.

Paul Breslin
Paul Breslin
Managing Director, USA
Report
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DACH Region Hotels & Chains Report 2025

The past year has highlighted both the challenges and the resilience of the DACH hospitality sector. Germany and Austria have had to contend with sluggish growth, high energy costs, and persistent inflation, while broader geopolitical uncertainty – from international trade tensions to the ongoing war in Ukraine – continues to weigh on sentiment. Switzerland, by contrast, has remained comparatively stable, supported by strong domestic demand and its position as a high-value global destination. These differing dynamics illustrate the complexity of the region but also underline its importance as one of Europe’s most resilient markets.

Christian Buer
Christian Buer
Managing Partner, Germany