Branded hotels in Germany, Austria and Switzerland have reached a new high: 4,287 chain hotels with 552,132 rooms now account for 39% of the region’s room supply. The DACH Hotel & Chains Report 2026 ranks the leading groups and brands, maps the development pipeline and explains what drives hotel investment and performance across the three markets. Data as of 30 June 2026.

A methodology whitepaper for inclusion in report addenda. Written for an intelligent reader who is not an appraiser.

August 2026 results showed mixed hotel performance across the country. National RevPAR increased by 10.2% year-on-year, with growth driven solely by strong performances in Queenstown, Auckland and Christchurch. Other key markets recorded either declining RevPAR or only modest year-on-year growth. Download the report below to read our full analysis and regional highlights.

This executive perspective is tailored specifically for destination management leaders, tourism boards, municipal authorities, and travel technology advisors. It delivers actionable strategic intelligence, architectural frameworks, and operational roadmaps designed to guide DMO transformation, data governance, and AI integration across local, regional, and national tourism ecosystems

The China Hotel Industry Study, jointly published by the China Tourist Hotel Association (CTHA) and Horwath HTL, is an authoritative annual statistical publication on China’s hotel industry. First published in 2003, it has been published for 24 consecutive years. In 2026, the study collected responses from 1,321 hotels, covering nearly 357,573 guestrooms and more than 437,310 food and beverage seats. The study provides comprehensive insights into hotel operating and financial performance across dimensions including star rating, management model, room rate segment, and city tier. It enables hotel operators to benchmark performance, identify strengths and areas for improvement, and support budgeting and operational decision-making. It also provides valuable market insights for hotel owners, investors, and industry professionals to inform investment and asset management decisions. Based on the internationally recognized Uniform System of Accounts for the Lodging Industry (USALI), the study continuously aligns with international hotel accounting standards, supporting the development of data-driven practices and benchmarking across China’s hotel industry.