New Zealand’s hotel market in February 2025 showed mixed regional performance, with RevPAR declining nationally by 1.8%, yet strong growth in areas like Queenstown and Nelson-Marlborough, while others faced challenges, amidst a backdrop of fluctuating international visitor arrivals and increased supply.

The modernization of Spain’s hotel sector has progressed at different speeds in recent years. While large hotel groups and high-category assets have successfully attracted investment for their repositioning, medium and small hotels— which constitute a fundamental part of the sector and are mostly owned by individual proprietors—face a structural deficit in CAPEX investment. This lack of resources limits their ability to modernize, affecting their competitiveness and jeopardizing their viability against large investors and hotel chains.

The recent acquisition of Munich-based hotel group Motel One by French investor PAI Partners underscores the growing interest of international investors in the German-speaking hotel market.

The professionalization of Human Resources processes in independent and family-owned hotels is essential for improving competitiveness. Staff turnover, the lack of qualified talent, and the need to enhance organizational culture are challenges that can be addressed through effective training strategies, career development plans, and an attractive employer brand. Investing in talent management not only reduces costs and improves team satisfaction but also has a direct impact on service quality and guest experience.

The Poland Hotels & Chains Report 2024 provides a comprehensive analysis of the Polish hotel industry amidst economic growth of 2.7% and geopolitical challenges.