Antoni Cuadrada
CEFA
Senior Director, Barcelona, Spain
Expertise in Hospitality Investments and M&A, Capital Markets & Strategic Financial Advisory.
Bio
Antoni Cuadrada is Senior Director at Horwath HTL Spain since November 2017. With a robust background in Capital Markets and Corporate Finance, he specializes in deal sourcing, M&A, and structuring advanced financial solutions for complex transactions. His expertise covers expert reporting, macro- and microeconomic analysis, market trend forecasting, sector impact assessments, and identifying strategic investment opportunities for institutional and private investors.
At Horwath HTL, Antoni has executed over 130 advisory and financing transactions and led more than 50 debt restructuring projects. He is recognized for his ability to design and implement turnaround strategies for companies under economic, financial, and organizational stress. His experience includes advising the Spanish State on corporate recapitalization programs (Fonrec), where he developed viable business plans, sustainability-driven financial reports, and rigorous due diligence processes.
As a seasoned financial analyst, Antoni brings deep insight into central bank policies and their influence on interest rate curves, asset risk premiums, and investment risk-return dynamics. He maintains strong relationships with stakeholders across tourism, hospitality, and leisure, including hotel chains, individual owners, family offices, real estate and credit funds, and public institutions. His specialization in asset management for high-net-worth individuals reinforces his reputation as a trusted advisor in the industry.
Antoni is an active member of the College of Economists of Catalonia and collaborates with the Catalan Institute of Finance. He holds a degree in Economics and Business Sciences from the University of Barcelona, is a Certified European Financial Analyst (EFFAS), and completed the China Module of the MBA program at IESE.
Antoni's Experience
Bold steps forward
We help clients achieve extraordinary outcomes.
Hoteles 2010 Secures €16.2M Refinancing
Barcelona, Spain
Tourism Marketing Plan for Gijón/Xixón
Asturias, Spain
Ultra-Luxury Boutique Hotel Feasibility Study
Al-Ula, Saudi Arabia
Rental Study for Hotel Terrassa Park
Terrassa, Spain
Taqah Mixed-Use Development Feasibility Study
Salalah, Oman
Independent Business Review for COFIDES Recapitalisation Fund
Nationwide, Spain
Dhofar Beach Resort Feasibility Study
Dhofar Beach Resort, Oman
Strategic Destination Marketing Plan for Gijón
Gijón, Spain
Expert insights
Cutting edge analysis.
How macroeconomic volatility and AI are redefining hotel financing and investment in Spain
The Spanish hotel sector faces a challenging cycle where financial and operational decisions must align with a volatile macroeconomic context and an unprecedented technological transformation.
Outdoor hospitality in Europe: the rise of the horizontal hotel
Outdoor hospitality in Europe – once seen as rustic or seasonal – is experiencing a major transformation. Spurred by the pandemic, technological advances, and investor interest, this sector is evolving into one of the most dynamic and resilient parts of the tourism landscape. Travellers are now choosing nature-based experiences, combining comfort with open-air escapes.
A new talent cycle in hospitality
The hospitality industry is entering a new cycle of growth. Despite solid momentum in both investment and demand, it continues to face a persistent structural challenge: the shortage of qualified talent. In this context, the way people are managed has become a critical factor, with direct implications for operational sustainability and the guest experience.
Loyalty as a value multiplier in hospitality
Loyalty programs of major hotel chains had gained over 500 million members by the end of 2024, marking a 69% increase since 2018. (Source: Financial filings, Skift reporting) Currently, over half of hotel stays result from loyal customers, contributing significantly to occupancy, profitability, and income stability (Source: Marriott, Hilton, Hyatt, Wyndham and Choice public filing). Strengthening loyalty programs is a strategic priority in Europe; in Spain, some chains boast over 15 million registered users, generating more than 50% of direct channel sales. (Source: Hosteltur)
Hotel financing challenges in 2025
The modernization of Spain’s hotel sector has progressed at different speeds in recent years. While large hotel groups and high-category assets have successfully attracted investment for their repositioning, medium and small hotels— which constitute a fundamental part of the sector and are mostly owned by individual proprietors—face a structural deficit in CAPEX investment. This lack of resources limits their ability to modernize, affecting their competitiveness and jeopardizing their viability against large investors and hotel chains.
Talent management in independent hotels: a key to competitiveness
The professionalization of Human Resources processes in independent and family-owned hotels is essential for improving competitiveness. Staff turnover, the lack of qualified talent, and the need to enhance organizational culture are challenges that can be addressed through effective training strategies, career development plans, and an attractive employer brand. Investing in talent management not only reduces costs and improves team satisfaction but also has a direct impact on service quality and guest experience.