Antoni Cuadrada
CEFA
Senior Director, Barcelona, Spain
Antoni Cuadrada occupies the position as a Senior Director of Capital Markets and M&A, at Horwath HTL.
Bio
Antoni Cuadrada serves as the Senior Director at Horwath HTL Spain since November 2017. With a robust profile in Capital Markets, Antoni specializes in sourcing, M&A, and providing optimal corporate solutions, while also demonstrating a deep understanding of both macro and microeconomic trends and their impacts on sectors and businesses.
Throughout his distinguished career, Antoni has successfully executed over 130 advisory and financing operations and managed approximately 50 debt restructuring projects. He specializes in restructuring companies facing challenging economic, financial, and organizational circumstances. His extensive expertise as an external advisor to the Spanish State for company recapitalization funds (Fonrec) includes developing economically viable business plans, producing sustainability financial reports, and conducting thorough due diligence. Additionally, Antoni plays a pivotal role in providing expert reports and seeking out investment opportunities.
As a seasoned financial analyst, Antoni possesses a strong command of central bank policies and their impacts on interest rate curves and asset risk premiums, with a clear focus on the risk-return relationship. He actively engages with critical stakeholders across various sectors, including tourism, hospitality, and leisure. His network encompasses hotel chains, individual hotel owners, family offices, real estate and credit funds, as well as public organizations. Renowned for his specialization in asset management for high-net-worth individuals, he is a respected authority in the field.
In addition to his professional achievements, Antoni serves as the President of the Tourism Economy Commission of the College of Economists of Catalonia and holds a collaboration mandate with the Catalan Institute of Finances. Antoni holds from the University of Barcelona, a degree in Economics and Business Sciences, also is a Certified European Financial Analyst (EFFAS), and has completed the China Module of the MBA program at IESE.
Antoni's Experience
Bold steps forward
We help clients achieve extraordinary outcomes.
Tourism Marketing Plan for Gijón/Xixón
Asturias, Spain
Ultra-Luxury Boutique Hotel Feasibility Study
Al-Ula, Saudi Arabia
Rental Study for Hotel Terrassa Park
Terrassa, Spain
Taqah Mixed-Use Development Feasibility Study
Salalah, Oman
Independent Business Review for COFIDES Recapitalisation Fund
Nationwide, Spain
Dhofar Beach Resort Feasibility Study
Dhofar Beach Resort, Oman
Strategic Destination Marketing Plan for Gijón
Gijón, Spain
Grand Hyatt Barcelona Market Valuation
Barcelona, Spain
Expert insights
Cutting edge analysis.
Outdoor hospitality in Europe: the rise of the horizontal hotel
Outdoor hospitality in Europe – once seen as rustic or seasonal – is experiencing a major transformation. Spurred by the pandemic, technological advances, and investor interest, this sector is evolving into one of the most dynamic and resilient parts of the tourism landscape. Travellers are now choosing nature-based experiences, combining comfort with open-air escapes.
A new talent cycle in hospitality
The hospitality industry is entering a new cycle of growth. Despite solid momentum in both investment and demand, it continues to face a persistent structural challenge: the shortage of qualified talent. In this context, the way people are managed has become a critical factor, with direct implications for operational sustainability and the guest experience.
Loyalty as a value multiplier in hospitality
Loyalty programs of major hotel chains had gained over 500 million members by the end of 2024, marking a 69% increase since 2018. (Source: Financial filings, Skift reporting) Currently, over half of hotel stays result from loyal customers, contributing significantly to occupancy, profitability, and income stability (Source: Marriott, Hilton, Hyatt, Wyndham and Choice public filing). Strengthening loyalty programs is a strategic priority in Europe; in Spain, some chains boast over 15 million registered users, generating more than 50% of direct channel sales. (Source: Hosteltur)
Hotel financing challenges in 2025
The modernization of Spain’s hotel sector has progressed at different speeds in recent years. While large hotel groups and high-category assets have successfully attracted investment for their repositioning, medium and small hotels— which constitute a fundamental part of the sector and are mostly owned by individual proprietors—face a structural deficit in CAPEX investment. This lack of resources limits their ability to modernize, affecting their competitiveness and jeopardizing their viability against large investors and hotel chains.
Talent management in independent hotels: a key to competitiveness
The professionalization of Human Resources processes in independent and family-owned hotels is essential for improving competitiveness. Staff turnover, the lack of qualified talent, and the need to enhance organizational culture are challenges that can be addressed through effective training strategies, career development plans, and an attractive employer brand. Investing in talent management not only reduces costs and improves team satisfaction but also has a direct impact on service quality and guest experience.
Spain Hotels and Chains Report 2024
The Spain Hotel & Chains Report 2024 provides a comprehensive overview of the latest trends, developments, and key statistics shaping the Spanish hotel market. As one of the leading tourism destinations globally, Spain continues to experience robust growth in its hospitality sector, driven by strong investment, evolving consumer preferences, and the expansion of both domestic and international hotel brands.