Philip Bacon

MRICS, FCA

Global Chair and Practice Leader for Valuation & Transaction Advisory, Spain

Philip Bacon joined forces with Horwath HTL in April 2014 and is Global Chair. He is also the Practice Leader for Valuation & Transaction Advisory.


Bio

Philip Bacon joined forces with Horwath HTL in April 2014 and is Global Chair. He is also the Practice Leader for Valuation & Transaction Advisory. Philip has over 40 years' experience in professional business advisory services and general management across a diverse array of independently managed and listed international companies.

With over 25 years of experience in international consulting and strategic advisory, with a specialisation in business planning, development strategy and feasibility, valuation, operator search, and asset management, Philip's experience spans Europe, the UK, Africa, the Middle East, and the Caribbean.

Philip has extensive experience in the strategic development and operations of hospitality assets and companies, with a particular focus on branded residential business models and mixed-use developments. He has successfully managed numerous projects and led cross-functional international teams through the development, start-up, and operational launch phases over the past three decades.

Philip is also a visiting lecturer at the Ecole Hôtelière de Lausanne's Online MBA Program, for which he created the hotel budgeting and forecasting module. He also serves on the Advisory Board for the Resort & Residential Hospitality Forum.

Philip holds a law degree from Queens' College, University of Cambridge. He is a Fellow of the Institute of Chartered Accountants in England & Wales and a member of the Royal Institution of Chartered Surveyors.

Expert Insights

Cutting edge analysis.

Report

Spain Hotel & Chains Report 2026 

The Spanish hotel sector continues to demonstrate strong resilience and adaptability, consolidating its position as one of the leading hospitality markets in Europe. Building on the strong post-pandemic recovery, the industry has entered a new phase characterised by sustained demand, increasing international visibility, and the progressive professionalisation of the sector.

Philip Bacon
Philip Bacon
Global Chair and Practice Leader for Valuation & Transaction Advisory, Spain
Report

Madrid Luxury Hotel Market: Re-drawing the Map

Madrid’s hotel market is undergoing a significant transformation, particularly in the luxury segment. The city’s international visitor numbers now make up nearly half of the total tourists, leading to a surge in upscale and luxury hotel openings.

Philip Bacon
Philip Bacon
Global Chair and Practice Leader for Valuation & Transaction Advisory, Spain
Report

Spain Hotels and Chains Report 2024

The Spain Hotel & Chains Report 2024 provides a comprehensive overview of the latest trends, developments, and key statistics shaping the Spanish hotel market. As one of the leading tourism destinations globally, Spain continues to experience robust growth in its hospitality sector, driven by strong investment, evolving consumer preferences, and the expansion of both domestic and international hotel brands.

Philip Bacon
Philip Bacon
Global Chair and Practice Leader for Valuation & Transaction Advisory, Spain
Report

Spain Hotels & Chains Report 2023

The Spain Hotels & Chains Report 2023 provides a comprehensive analysis of the Spanish hotel industry, highlighting the sector’s recovery post-pandemic and the ongoing expansion of hotel chains across the country. The report delves into key trends, market dynamics, and investment activities shaping Spain’s hospitality landscape.

Philip Bacon
Philip Bacon
Global Chair and Practice Leader for Valuation & Transaction Advisory, Spain
Report

Spain Hotels & Chains Report 2022

The 2022 edition of the “Spain Hotels & Chains Report” provides a detailed analysis of the Spanish hotel industry, highlighting its strong recovery post-pandemic and the evolving dynamics within the market. This report captures the state of the hospitality sector, focusing on the growth of hotel chains, the emergence of new brands, and the changing landscape of hotel investments.

Philip Bacon
Philip Bacon
Global Chair and Practice Leader for Valuation & Transaction Advisory, Spain
Report

Spain Hotels & Chains Report 2021

The 2021 edition of the “Spain Hotels & Chains Report” provides a comprehensive overview of the Spanish hotel industry, highlighting the significant changes and challenges brought about by the COVID-19 pandemic. This report examines the evolving landscape of hotel chains in Spain, focusing on market recovery, brand penetration, and the shifting dynamics of the sector.

Philip Bacon
Philip Bacon
Global Chair and Practice Leader for Valuation & Transaction Advisory, Spain
Viewpoint

Planning is Everything; the Plan is Nothing.

Former US President Dwight Eisenhower famously stated, “Plans are worthless, but planning is everything.” This perspective holds significant relevance for the hotel industry, especially in the context of the COVID-19 pandemic, which has underscored the need for adaptable and strategic planning.

Philip Bacon
Philip Bacon
Global Chair and Practice Leader for Valuation & Transaction Advisory, Spain