Insights
Viewpoints with bite
Dig in to the latest research, industry analysis, MarketCompass and premium market reports.
Trending
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DACH Region Hotels & Chains Report 2025
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Lenders pick the winners in the UK hotel market
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Smart exposure: optimising hotel market combinations for returns, stability and balance
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Ireland Hospitality, Tourism & Leisure Market Update
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The shifting fundamentals of the UK hotel market
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The fragility of tourism destinations and the importance of a resilient mix
Points of view
Unlocking hidden value through creative asset management in hospitality
In today’s hospitality landscape, asset managers face a triple squeeze: rising construction costs, escalating labor expenses and flattening ADRs. At the same time, hotel guests demand more personalized, differentiated experiences. In this climate, underutilized spaces — breakfast rooms, lobbies, parking lots — aren’t just dead weight. They’re latent assets waiting to be activated.
Ireland Hospitality, Tourism & Leisure Market Update
The September 2025 HTL Market Update provides a comprehensive analysis of Ireland’s hospitality sector performance during the summer season, along with investment trends, tourism statistics, and notable industry developments.
The ecosystem edge: maximizing stadium naming rights
The practice of selling naming rights for professional sports stadiums has grown into one of the most visible and lucrative sectors of sponsorship marketing. What was once considered a novelty—putting a corporate name on a building—has become a multi-billion-dollar industry with far-reaching implications for teams, municipalities, investors, and brand partners alike. In the NFL alone, naming rights agreements collectively generate well over a billion dollars annually, and new deals continue to climb to unprecedented valuations. Yet the naming rights story is no longer simply about signage, media mentions, or having one’s brand on the skyline. Today, the real value is unlocked when the naming rights contract is designed as part of a fertile ecosystem—a symbiotic environment where the sponsor’s brand, the stadium, the fans, and the surrounding community are actively engaged. The name on the building becomes only one component of a broader, carefully orchestrated strategy.
Hoteliers adjust to US government slowdown
It’s no secret government policy changes have shifted the ways domestic organizations operate in 2025. For U.S. hotels, slowdowns of government-related business have impacted a variety of stakeholders in the space, and depending on the portfolio, some more than others.
DACH Region Hotels & Chains Report 2025
The past year has highlighted both the challenges and the resilience of the DACH hospitality sector. Germany and Austria have had to contend with sluggish growth, high energy costs, and persistent inflation, while broader geopolitical uncertainty – from international trade tensions to the ongoing war in Ukraine – continues to weigh on sentiment. Switzerland, by contrast, has remained comparatively stable, supported by strong domestic demand and its position as a high-value global destination. These differing dynamics illustrate the complexity of the region but also underline its importance as one of Europe’s most resilient markets.
Reports
New Zealand Hotel Performance Focus October 2025
Performance of New Zealand’s major hotels strengthened again in October, with broad-based demand growth across segments.
New Zealand Hotel Performance Focus September 2025
The New Zealand hotel market recorded another positive month, with nationwide growth in revenue per available room (RevPAR) of 10.7% year on year.
Ireland Hospitality, Tourism & Leisure Market Update
The September 2025 HTL Market Update provides a comprehensive analysis of Ireland’s hospitality sector performance during the summer season, along with investment trends, tourism statistics, and notable industry developments.
DACH Region Hotels & Chains Report 2025
The past year has highlighted both the challenges and the resilience of the DACH hospitality sector. Germany and Austria have had to contend with sluggish growth, high energy costs, and persistent inflation, while broader geopolitical uncertainty – from international trade tensions to the ongoing war in Ukraine – continues to weigh on sentiment. Switzerland, by contrast, has remained comparatively stable, supported by strong domestic demand and its position as a high-value global destination. These differing dynamics illustrate the complexity of the region but also underline its importance as one of Europe’s most resilient markets.
New Zealand Hotel Performance Focus August 2025
Positive news for hotel owners and operators: In August, RevPAR showed a welcome increase, along with the first year-on-year monthly rise in occupancy for 2025.
Australia Key Markets Hotel Market Outlook – Q1 2025
The data as published in the report is based on the economic forecast by Deloitte Access Economics for the June 2025 quarter, historical hotel performance from STR as of June 2025, as well as historical tourism data available as of March 2025, including forecasted domestic and international visitation from Tourism Research Australia (TRA) as at December 2024, which has been adjusted by Horwath HTL.
New Zealand Hotel Performance Focus July 2025
While some hotel markets celebrated their best July in years, others faced a significant drop in demand. Find out which factors separated the leaders from the laggards in our latest hotel performance review.
MarketCompass Lodging Reports
Abu Dhabi
The Abu Dhabi hotel market has demonstrated resilience and growth in its key performance indicators over recent periods. As of September 2025, the market shows positive momentum with overall occupancy reaching 76%, representing an 11% year-over-year increase. This strong demand is complemented by he
Alabama North
The Alabama North hotel market’s most recent performance shows a resilient lodging sector, with overall occupancy at 56% for September 2025, despite a 3% year-over-year decline. ADR across all segments decreased by 8% compared to the previous year, resulting in a more substantial RevPAR decline of 1
Alabama South
The Alabama South hotel market has shown resilience and growth in recent performance metrics. As of September 2023, overall market occupancy reached 57%, with ADR climbing 6% year-over-year, driving RevPAR to an impressive 4% increase. This positive momentum extends across various timeframes, with y
Alaska
The Alaska hotel market’s recent performance shows a mixed picture, with key metrics displaying varying trends. As of September 2023, overall occupancy stood at 74%, down 3% year-over-year, while Average Daily Rate increased by 9%, helping drive a 7% improvement in RevPAR. Looking at longer-term dat
Albany – NY
The Albany, NY hotel market has demonstrated resilience and growth in recent performance metrics, with the most recent data showing overall occupancy reaching 56% with an average daily rate increase of 4% year-over-year. This positive momentum is visible across multiple timeframes, with trailing 12-
Albuquerque – NM
The Albuquerque hotel market’s recent performance shows solid demand, with September 2025 occupancy reaching 65%, though this represents a slight decrease of 2% year-over-year. Average Daily Rate (ADR) has remained stable with a negligible change compared to the same period last year, while RevPAR e
Allentown – Reading – PA
The Allentown – Reading – PA hotel market’s most recent performance data shows a resilient market with positive momentum across key metrics. In September 2025, the market posted a solid occupancy rate of 65%, representing a 2% year-over-year improvement, while Average Daily Rate increased by 1%. Thi
Anguilla
The Anguilla hotel market demonstrates remarkable resilience and growth, with key performance indicators showing positive momentum through 2025. Most recently, the luxury segment, which dominates the island’s 23-property inventory with 11 hotels averaging 65 rooms each, has driven the market’s recov
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Premium Reports
Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets.
2025 Australia Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Australia Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory F&B Statistics F&B Statistics – By Outlet Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:
2025 Japan Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 私たちはホスピタリティ・観光・レジャー業界における世界的なコンサルティングリーダーです。戦略策定から実行支援まで、事業全体を網羅したソリューションを提供し、変革を求めるクライアントの皆様が、卓越した成果を達成できるようサポートいたします。 2025 Japan Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. 当社では、顧問委員会および各地域のホテル協会と連携し、アジア太平洋の主要市場におけるホテルの財務・運営パフォーマンスを毎年調査しています。この年次調査は、変化の激しい市場環境を的確に捉えられる、業界において唯一の業績評価ツールです。 Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: 調査は「ホテルユニフォームシステム（USALI）」に基づいて実施され、地域別および料金区分別に以下の主要データを収集しています。 Departmental Revenue & Expenses / 部門別収入・費用 Undistributed Expenses / 非配賦費用 F&B Statistics – By Outlet / 料飲統計（アウトレット別） Spa & Health Club / スパ・ヘルスクラブ Labour Statistics / 労働力統計 Productivity Statistics / 生産性統計 Business Mix Profile / 客層セグメント Reservation & Sales Statistics / 予約・販売統計 Nationality Profile / 国籍別セグメント A summary of the report can be viewed here:
2025 Asia Pacific Serviced Apartment – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Asia Pacific Serviced Apartment – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of serviced apartment in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:
2025 China Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 China Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:
2025 Hong Kong Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Hong Kong Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:
2025 Malaysia Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Malaysia Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Malaysia Annual Study – Summary
2025 Philippines Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Philippines Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Philippines Annual Study – Summary
2025 Vietnam Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Vietnam Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Vietnam Annual Study – Summary
Events
Annual Hospitality Conference
29th September – 30th September 2025
Where UK hospitality unites to unlock investment, insight and opportunity 29 – 30 September 2025 Manchester Central Convention Complex, UK
Manchester Central Convention Complex, UK
EXPO REAL
6th October – 8th October 2025
Welcome to EXPO REAL EXPO REAL is the most important trade fair for the real estate industry and therefore offers a fully comprehensive overview of developments, topics, innovations and solutions in the real estate industry. In this way, it provides the necessary orientation in a time of upheaval.
Munich Messe
HICAP
22nd October – 24th October 2025
HICAP has been Asia Pacific’s Essential Hotel Conference for 35 Years For 35 years, HICAP has been the unequaled annual gathering place for Asia-Pacific’s hotel investment community, attracting the most influential owners, developers, lenders, executives, and professional advisors from around the globe. Whether you are looking to make new contacts, strengthen existing relationships, learn or orchestrate a deal, HICAP is the event to attend. CONNECT WITH THE PEOPLE WHO REALLY MATTER AT HICAP Meet the key players in the industry. HICAP draws internationally influential decision-makers, experienced advisors and specialists, and industry pundits: Investors • Owners • Developers • Hotel Chain & Management Companies • Investment Bankers • Lenders • Advisors & Intermediaries • Architects & Designers • Government Tourism Officials • Media
Swissotel Singapore