Project Scope

Horwath HTL was engaged by Asahi Shimbun Company to provide advisory support in selecting an operator for their luxury hotel project in Osaka. The objective was to identify a hotel operator whose brand, expertise, and vision aligned with the strategic goals of the project, ensuring its success in a competitive market.

The engagement began with a detailed market analysis to understand the competitive landscape and identify the positioning opportunities for the luxury hotel. This included evaluating consumer trends, benchmarking against existing luxury properties in Osaka, and assessing the city’s broader tourism and hospitality dynamics.

Based on this analysis, Horwath HTL identified a shortlist of potential operators whose brand values, operational strengths, and market presence matched the aspirations of the project. Each operator was evaluated on key criteria, including brand reputation, global reach, local market knowledge, financial performance, and the ability to deliver a bespoke luxury experience tailored to Osaka’s unique character.

Horwath HTL facilitated discussions and negotiations between Asahi Shimbun Company and the shortlisted operators. This included reviewing proposals, conducting comparative analyses, and advising on the terms of potential agreements to ensure alignment with the project’s goals. Particular attention was given to management fee structures, performance benchmarks, and brand integration to maximize the hotel’s long-term value and market appeal.

The result was the selection of a world-class operator who could bring both operational expertise and brand prestige to the project. Horwath HTL’s involvement ensured a comprehensive and strategic approach to operator selection, setting the foundation for a successful and distinctive luxury hotel in Osaka’s competitive hospitality market.

Project Location

Osaka , Japan