Crystal Liu

Director, Beijing, China

Ms Liu is a Director in the Beijing office.

Report

Portugal Hotels & Chains Report 2025

Welcome to the 2025 Portugal Hotels and Chains Report, a comprehensive exploration of the dynamic hospitality industry in Portugal. This report delves into the unique opportunities and challenges facing this flourishing market, offering valuable insights. Portugal’s hospitality industry continues to stand out as one of Europe’s most dynamic and resilient markets. In 2024, the country reinforced its position as a top-tier global tourism destination, buoyed by sustained demand, growing international interest, and a robust investment environment. While traditional destinations like Lisbon, Porto, and the Algarve remained strongholds of growth, there was a notable surge in visitor numbers to lesser-known regions, signalling a broader diversification of tourism flows.

José Gil Duarte
José Gil Duarte
Managing Director, Portugal

Ireland Hospitality, Tourism & Leisure Market Update

Welcome to the latest edition of Crowe / Horwath HTL Ireland Hospitality, Tourism & Leisure (HTL) market update, where we take a look at the wider tourism sector and provide hotel commentary, sectoral updates and noteworthy news. In this edition, we share a selection of our key industry developments and insights, including Ireland’s hotel performance, transactions, tourism trends, and the latest updates on hotel supply.

Weldon Mather
Weldon Mather
Director, Ireland
Viewpoint

Tourism competitiveness in Argentina: challenges, opportunities and strategic responses

Currently, Argentina faces significant challenges regarding its competitive position in the global tourism sector. The recent devaluation of the peso has intensified barriers to attracting international visitors, while also highlighting the crucial importance of each destination’s unique value proposition within the country. The first quarter of 2025 reflected a 25% decline in the influx of international tourists compared to the same period last year. Europe remains the leading source region, accounting for 20% of total visitors, followed by Brazil with 16%.

Diego Rodriguez
Diego Rodriguez
Managing Director, Argentina
Viewpoint

Historic city centres: preserving urban memory & authenticity

Not every city is a tourist destination, but those that safeguard their environmental heritage and promote community well-being have the potential to turn their history and culture into meaningful experiences for both residents and visitors. Historic city centres are a living expression of this process, embodying the identity and evolution of a place over time.

Fernando Kanni
Fernando Kanni
Partner, Brazil
Video
Viewpoint

Branding, luck and the power of yes

In this inspiring and wildly entertaining episode of the Growth Ready Podcast, host Steve Mellor welcomes John Fareed for a conversation that travels from a small town in North Georgia to the global stage.

John Fareed
John Fareed
Managing Partner, USA
Viewpoint

Intangible assets in hotel property tax assessments

Hotels are complex assets that blend real estate with business value. For property tax purposes, only the real estate is taxable – yet all too often, assessors inadvertently include the hotel’s intangible business assets in the assessed value. Brand value, management contracts, franchise affiliations, and customer relationships can inflate taxable value if not properly removed. On the majority of occasions, upscale, select-service, and extended-stay hotels – particularly those transacted in portfolios – are assessed at values that fail to extract these intangibles.

Bryan Younge
Bryan Younge
Managing Partner, USA