Carol Trujillo
Director, Madrid, Spain
Carol Trujillo és una directora consumada amb més de deu anys d'experiència en el lideratge de departaments de recursos humans i en el desenvolupament de solucions estratègiques de recursos humans.
Bio
La seva experiència rau en proporcionar orientació als clients que naveguen per reptes organitzatius complexos, incloses les expansions, l'establiment i l'avaluació de departaments de recursos humans i la prestació de serveis d'assessorament a mida. Carol es dedica a cultivar relacions sòlides amb els clients que facilitin el creixement i la transformació sostenibles.
La seva àmplia experiència inclou la col·laboració amb diverses parts interessades per facilitar la transformació en empreses nacionals i internacionals, així com en startups de diverses indústries. La seva experiència abasta una sèrie d'àrees, com ara processos culturals, contractació, incorporació, pressupostos, desenvolupament, formació, auditories internes i externes, procediments disciplinaris i optimització d'entorns de treball.
Carol ha acumulat més de set anys d'experiència en la indústria hotelera global, durant els quals ha desenvolupat una profunda comprensió dels reptes als quals s'enfronta el personal a nivell de camp i les necessitats dels departaments. Això li ha permès actuar com a pont eficaç entre les organitzacions i els seus empleats. És experta en navegar tant per processos operatius com per iniciatives estratègiques, impulsant solucions impactants a diversos nivells.
L'experiència de Carol
Passos endavant audaços
Ajudem els clients a aconseguir resultats extraordinaris.
Tourism Marketing Plan for Gijón/Xixón
Asturias, Espanya
Ultra-Luxury Boutique Hotel Feasibility Study
Al-Ula, L'Aràbia Saudita
Rental Study for Hotel Terrassa Park
Terrassa, Espanya
Taqah Mixed-Use Development Feasibility Study
Salalah, Oman
Independent Business Review for COFIDES Recapitalisation Fund
Nationwide, Espanya
Dhofar Beach Resort Feasibility Study
Dhofar Beach Resort, Oman
Strategic Destination Marketing Plan for Gijón
Gijón, Espanya
Grand Hyatt Barcelona Market Valuation
Barcelona, Espanya
Coneixements d'experts
Anàlisi d'avantguarda.
Outdoor hospitality in Europe: the rise of the horizontal hotel
Outdoor hospitality in Europe – once seen as rustic or seasonal – is experiencing a major transformation. Spurred by the pandemic, technological advances, and investor interest, this sector is evolving into one of the most dynamic and resilient parts of the tourism landscape. Travellers are now choosing nature-based experiences, combining comfort with open-air escapes.
A new talent cycle in hospitality
The hospitality industry is entering a new cycle of growth. Despite solid momentum in both investment and demand, it continues to face a persistent structural challenge: the shortage of qualified talent. In this context, the way people are managed has become a critical factor, with direct implications for operational sustainability and the guest experience.
Loyalty as a value multiplier in hospitality
Loyalty programs of major hotel chains had gained over 500 million members by the end of 2024, marking a 69% increase since 2018. (Source: Financial filings, Skift reporting) Currently, over half of hotel stays result from loyal customers, contributing significantly to occupancy, profitability, and income stability (Source: Marriott, Hilton, Hyatt, Wyndham and Choice public filing). Strengthening loyalty programs is a strategic priority in Europe; in Spain, some chains boast over 15 million registered users, generating more than 50% of direct channel sales. (Source: Hosteltur)
Hotel financing challenges in 2025
The modernization of Spain’s hotel sector has progressed at different speeds in recent years. While large hotel groups and high-category assets have successfully attracted investment for their repositioning, medium and small hotels— which constitute a fundamental part of the sector and are mostly owned by individual proprietors—face a structural deficit in CAPEX investment. This lack of resources limits their ability to modernize, affecting their competitiveness and jeopardizing their viability against large investors and hotel chains.
Talent management in independent hotels: a key to competitiveness
The professionalization of Human Resources processes in independent and family-owned hotels is essential for improving competitiveness. Staff turnover, the lack of qualified talent, and the need to enhance organizational culture are challenges that can be addressed through effective training strategies, career development plans, and an attractive employer brand. Investing in talent management not only reduces costs and improves team satisfaction but also has a direct impact on service quality and guest experience.
Spain Hotels and Chains Report 2024
The Spain Hotel & Chains Report 2024 provides a comprehensive overview of the latest trends, developments, and key statistics shaping the Spanish hotel market. As one of the leading tourism destinations globally, Spain continues to experience robust growth in its hospitality sector, driven by strong investment, evolving consumer preferences, and the expansion of both domestic and international hotel brands.