Maja de'Simoni

Title:

Associate consultant - MICE

Office:

Italy

Address:

Via Flaminia 21, 2nd Floor
Rome 00196, Italy

Phone:

+39 06 6839 5091

About

Maja de'Simoni was in the initial stages in charge of the Project Unicredit 4 Tourism for the Country Development Department at Unicredit Bank, a project designed to develop the competitiveness of Italian tourism companies in the field of digital and reputational tourism. Today Project Manager for the reorganization of the DMO Promotrieste Consortium for the tourist and congress promotion of the City of Trieste. From 2009 to February 2014 Director General of the Sicily Convention Bureau, the only regional convention bureau in Italy, of which she supervised the start-up phase and the development plan for a marketing strategy of the Sicilian territory in the field of events, contributed to producing a direct return of around 105 million euros for the territory. She previously worked as event management senior manager for Alpha Studio Comunicazione and Eventi for almost 20 years, during which she obtained the CMP (Certified Meeting Professional) and CMM (Certified Meeting Manager) certifications. For about ten years she had also held the position of Technical Director of the travel and incentive sector of the same company. She collaborated with the European Event ROI Institute as a consultant and lecturer in courses aimed at disseminating the ROI Methodology for measuring the ROI of meetings and events, developed by Jack Phillips. For six years she served on the Board of Directors of MPI Italia Chapter of which he was President between 2006 and 2007, during which she was part of the Executive Committee of Federcongressi, being coordinator of the Federation's Professional Standards and Certifications Committee. She works as a consultant and for the ROI calculation of events, she teaches management and planning of effective events in Italy and abroad. She has published articles in the magazines of the sector, keeping a column on the topic of ROI on E20 and a column on the influence of virtual reality in the communication of events on Meetings & Congresses. Nowadays she is working as marketing and fundraising manager for ESOF2020. Maja is a recurring sector expert for the Horwath HTL strategic projects in the MICE sector.