About Laila Bauleo

About

Laila Bauleo, graduated in Economics and in Law at the University of Perugia, she was Professor of Economics and Management of tourism businesses at the Faculty of Economics of Perugia University. Currently, she is Professor of “Economic Policy of Tourism” at UNINETTUNO, International Telematic University. For twenty years, she has been involved in consulting for the growth of tourism businesses, supported and managed development projects for tourism start up and for operating hotels. Laila has significant experience in tourism territorial planning and tourism research for a comprehensive, integrated and innovative marketing services and consulting services for tourism businesses and destinations. She also developed data collection instruments for training needs and professional and trends analysis for tourism sector. From strategic planning and branding, Laila designs marketing strategies that are aligned with strategic positioning, competitive advantages and specific goals of clients. Laila has published essays in the collection of Studies and Research on Tourism FrancoAngeli of Milan.