John Fareed

About John Fareed MSc CHME ISHC


Managing Director


New York, NY

Orlando, FL

Los Angeles, CA



One Rockefeller Plaza
11th Floor
New York, NY 10020

618 East South Street
Suite 500
Orlando, FL 32801

9465 Wilshire Boulevard
Suite 300
Beverly Hills, CA 90212

Miguel de Cervantes Saavedra 193,
Piso 7-702, Col. Granada, 11520,
Miguel Hidalgo, Ciudad de México


+1 407 921 5946


John Fareed, MSc CHME ISHC, is a Managing Director in the US with offices in New York, Virginia and Orlando.

Over the past twenty years, Fareed’s consulting clients have included Fortune 500 companies, national brands, lenders, developers, REIT’s, management companies, investors, owners, attorneys, and insurers. He is an internationally recognized authority in the field of strategic market planning, positioning and repositioning, and has spoken on the topic at industry events in Australia, Brazil, Croatia, Egypt, France, Germany, Ireland, Italy, Mexico, United Kingdom, United Arab Emirates, and across the US, Canada and Caribbean.

Fareed has appeared as an industry expert on national television programs including ABC News, CNN and Fox News Network, in publications such as the New York Times, USA Today, and the Wall Street Journal, and has had articles published in numerous trade journals. Additionally, he has provided hospitality industry focused, expert witness and litigation support services specifically as they relate to branding and marketing issues.

Fareed holds two postgraduates including a Master of Science degree in Hospitality Management from the Dublin Institute of Technology's School of Hospitality Management and Tourism in Dublin, Ireland—where he is currently pursuing a PhD—as well as professional designations from the prestigious International Society of Hospitality Consultants (ISHC) and the Hospitality Sales and Marketing Association International (HSMAI). HSMAI recognized Fareed as one of the “Top 25 Extraordinary Minds in Sales and Marketing”, and he currently serves as Immediate Past Chairman of the Board of Trustees for HSMAI’s International Foundation and Chairman Emeritus of ISHC.