About Ewout Hoogendoorn


Managing Director


The Netherlands


Villa Berkheide, Van Hengellaan 2
1217 AS, Hilversum, The Netherlands


+31 35 773 26 05


Ewout Hoogendoorn is owner and managing director of Horwath HTL Netherlands, a member of Crowe Global.

Ewout studied architecture and Business Administration in Delft and has 29 years of experience in developing and implementing strategies, project management, market research and development of market strategies in the following sectors: building industry (5 years), general consultancy (6 years), and hotel tourism and leisure industries (18 years).

Horwath HTL presents marketing and financial figures of the Benelux hotel industry at an annual conference initiated and chaired by Ewout as of 1998, and sponsored by ING Bank. Ewout maintains strong relationships with the hospitality desks of all major Dutch banks and a number of foreign banks. As Horwath HTL takes a leading position in consulting to the hotel industry, Ewout is involved in almost all major Dutch hotel developments. He enjoys working based on facts and figures, and is inspired by turning that knowledge into an instrument for active change management.

A quote which particularly appeals to him is the following: ‘At the end of the day, a fine balance needs to be secured between the ‘soft’ and ‘hard’ sides of an organization.’