Leisure Experience
Utopia Park Strategic Concept Advisory
Horwath HTL Portugal was engaged by a prominent listed company in Portugal to spearhead the development of Utopia Park, an innovative theme park concept spanning 25 hectares of prime land. Our role encompassed providing end-to-end strategic consultancy, guiding the project from concept to realization.
We delivered a comprehensive approach, including the definition of the park’s unique concept and product offering, a detailed financial and market feasibility study, and the creation of a partnership and operator framework.
Project Scope
A significant aspect of our involvement was designing an administrative and urban development model tailored to the project’s needs, ensuring a smooth path through regulatory processes. We developed a visionary concept for the park, which seamlessly blends nature, science, art, and technology, creating an immersive experience that appeals to a wide range of visitors. Utopia Park is more than a traditional theme park; it is a regenerative space, designed to rejuvenate the environment while providing a transformative visitor experience.
Our expertise ensured that the park’s vision remained aligned with both market demand and financial viability, setting the stage for its long-term success. By strategically positioning Utopia Park as a groundbreaking destination, we helped create a project that not only entertains but also educates, inspiring a deep connection between guests and the natural world.
موقع المشروع
Porto , Portugal