Strategy & Planning
Strategic Advice for Boutique Venue Development
Horwath HTL was engaged to provide strategic advice regarding the development of a boutique events venue located in a scenic lakeside setting.
The project focused on transforming an existing property into a multi-purpose venue capable of hosting academic, corporate, and private events, while ensuring its long-term operational sustainability.
Project Scope
The engagement involved analysing the competitive landscape, identifying market opportunities, and providing guidance on strategic positioning.
Key areas of focus included:
- Evaluating market demand for events aligned with the venue’s scale and characteristics.
- Identifying target markets and event types suitable for the venue.
- Offering operational recommendations to enhance functionality and appeal.
- Developing pricing strategies and revenue projections to support financial planning.
Outcomes & Benefits to the Client
The consulting work provided the client with actionable strategies to position the venue as a competitive option within its market.
Key benefits included:
- Strategic Positioning: Recommendations emphasized the venue’s unique attributes, such as its natural setting and exclusivity, to differentiate it from competitors.
- Market Insights: Clear identification of target markets and event types enabled the client to focus on high-demand opportunities.
- Operational Guidance: Practical advice on upgrades and management structures ensured the venue could meet client expectations while optimizing efficiency.
- Revenue Potential: Pricing strategies were tailored to balance affordability with profitability.
The insights delivered by Horwath HTL equipped the client with a roadmap to maximise the venue’s potential as a sought-after destination for intimate events, supporting both its academic mission and commercial viability.
Contact for Project
Project Location
South Island, New Zealand
