Tourism Experience
Strategic Advice for Municipality of Dordrecht
The municipality of Dordrecht commissioned Horwath HTL to conduct an in-depth assessment of the local and regional hotel market, focusing on the coming decade. The objective was to provide a comprehensive analysis of market dynamics and evaluate the demand for future hotel developments through both quantitative and qualitative approaches.
Project Scope
The municipality of Dordrecht commissioned Horwath HTL to conduct an in-depth assessment of the local and regional hotel market, focusing on the coming decade. The objective was to provide a comprehensive analysis of market dynamics and evaluate the demand for future hotel developments through both quantitative and qualitative approaches.
The project began with an extensive review of the current hospitality landscape in Dordrecht and the surrounding region. This included an analysis of existing hotel supply, market segmentation, and performance indicators such as occupancy rates, average daily rates (ADR), and revenue per available room (RevPAR). The review also considered planned hotel developments and their potential impact on the market.
A key aspect of the study was the demand analysis, which involved evaluating historical and projected visitor trends. This included segmenting demand by business, leisure, and group travellers and examining factors such as seasonality, event-driven tourism, and the influence of Dordrecht’s cultural and economic positioning. The analysis also incorporated regional trends and synergies with neighbouring markets.
Qualitative research was conducted to complement the quantitative findings. Stakeholder interviews and surveys provided insights into market perceptions, development opportunities, and challenges. This approach helped identify gaps in the market and opportunities for differentiation, such as niche hotel concepts or underrepresented target groups.
The final deliverable was a comprehensive report outlining the market potential for hotel developments over the next 10 years. It included projections for demand growth, recommendations for hotel types and positioning, and strategic insights for aligning future developments with the municipality’s economic and tourism objectives.
By delivering actionable and forward-looking insights, Horwath HTL equipped the municipality of Dordrecht with the tools to plan for sustainable growth in the hospitality sector and attract strategic investments.
موقع المشروع
Dordrecht, The Netherlands
