Project Scope

Our hospitality consultants collaborated with The Student Hotels in Vienna to develop a comprehensive sales and marketing setup tailored to their unique hybrid hospitality concept, blending student accommodations, coworking spaces, and boutique hotel services. The goal was to establish a strong market presence, attract diverse target audiences, and optimize revenue across multiple streams.

The project began with a detailed market analysis, assessing local and international trends in student housing, boutique hotels, and coworking spaces. This research identified key customer segments, including international students, digital nomads, business travelers, and leisure guests, each requiring tailored sales and marketing strategies. Competitive benchmarking provided insights into the positioning and pricing strategies of similar properties, allowing our consultants to recommend differentiation points for The Student Hotels in Vienna.

Our team designed a sales framework that aligned with the hotel’s multi-functional offerings. This included partnerships with universities and corporations, targeting long-term student stays and corporate bookings for events and coworking spaces. For transient guests, we devised dynamic pricing models to optimize revenue based on demand patterns, seasonal trends, and market conditions.

The marketing setup was equally robust, focusing on digital outreach to capture the attention of tech-savvy millennials and Gen Z travelers. We developed a content strategy emphasizing the brand’s vibrant community atmosphere and multifunctional spaces, leveraging social media, influencer collaborations, and SEO-optimized campaigns. Additionally, our consultants provided guidance on local engagement initiatives to connect with the Viennese community and create a buzz around the property.

The deliverables included a clear roadmap for implementation, complete with timelines, key performance indicators, and monitoring tools. By integrating strategic sales initiatives with targeted marketing efforts, The Student Hotels in Vienna is now well-positioned to achieve strong market penetration, drive occupancy, and establish itself as a benchmark for hybrid hospitality in the region.

项目地点

Vienna, Austria