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Record overnight stays, rising prices, mounting challenges.
What’s really behind Switzerland’s tourism boom — and what could disrupt it. 2025 was the most successful year on record for Swiss tourism, with overnight stays up 2.6 per cent to 43.93 million. But behind the headline figures lies an industry navigating geopolitical volatility, a domestic-international demand shift, structural challenges in hotel financing, and a widening gap between luxury and mid-market positioning. Andrea Jörger, Managing Partner of Horwath HTL Switzerland, shares his perspective on where the opportunities — and risks — lie
DACH Region Hotels & Chains Report 2025
The past year has highlighted both the challenges and the resilience of the DACH hospitality sector. Germany and Austria have had to contend with sluggish growth, high energy costs, and persistent inflation, while broader geopolitical uncertainty – from international trade tensions to the ongoing war in Ukraine – continues to weigh on sentiment. Switzerland, by contrast, has remained comparatively stable, supported by strong domestic demand and its position as a high-value global destination. These differing dynamics illustrate the complexity of the region but also underline its importance as one of Europe’s most resilient markets.
DACH Region Hotels & Chains Report 2024
Our latest report from the German, Swiss and Austrian hotel markets.
Digital bodyguard in Hotel Asset Management
In the rapidly evolving landscape of digitalization, the hospitality industry faces significant challenges in safeguarding valuable data and maintaining robust cyber security. The concept of a ‘Digital Bodyguard’ is introduced to address these challenges, emphasizing the crucial role of cyber security as part of hotel asset management.
Switzerland Hotels and Chains Report 2021
The 2021 edition of the Hotels & Chains in Switzerland report provides an insightful analysis of the Swiss hotel industry during a period marked by the ongoing impact of the COVID-19 pandemic. This report examines how the industry has managed to navigate the challenges brought on by the crisis, highlighting key trends, market dynamics, and the resilience of branded hotels in Switzerland.