Hospitality

Dream big. We will help you with the rest.

The worlds' best industry explained.

000k

New hotel rooms opening in 2025

00%

New Hotel Projects Categorised as Luxury

0k

New Global Hotels In Development

Our approach

Independent. Insightful.


Deep Industry Insights

Our experts have worked in Hospitality for many years, amassing a wealth of knowledge and experience that we bring to all our projects.


Client Results

Our focus is always to achieve the best outcome for the client, whatever that outcome is. Our advice is always impartial and independent.


Global Strategy Thought Leaders

Horwath HTL experts can be found speaking at over 100 events a year. Often quoted, we produce many pieces of high quality research and work with many universities and industry bodies to solve industry-wide problems.


Institutions

Horwath HTL have been asked to work on governmental projects to promote and inspire the next generation of industry solutions.

000+

Experts

00k+

Projects Completed

000+

Years in Operation

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Global Offices

Horwath HTL

Insight

The Brand Bubble: Navigating an overloaded market

The rapid expansion of brands has created a saturated market. Consumers often face difficulty distinguishing among similar offerings, leading to what has been described as a “sea of sameness.”

Capabilities

Creative solutions

Clarity in a complicated world.

Strategy and Planning

It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.

Growth, Sales and Marketing

Do more with what you have. Get your focus and resources to the right place.

Operational Support

What gets measured gets done, so start measuring. We show you the standards, then help you smash through them.

Valuation and Transaction Advisory

When there is a deal to be done, you may only have one chance. Let's get it right.

Sustainability

Sustainability and financial performance are two sides of the same coin. Future proof your assets.

Research

Expert insights

Cutting-edge analysis.

Report
Viewpoint

DACH Region Hotels & Chains Report 2025

The past year has highlighted both the challenges and the resilience of the DACH hospitality sector. Germany and Austria have had to contend with sluggish growth, high energy costs, and persistent inflation, while broader geopolitical uncertainty – from international trade tensions to the ongoing war in Ukraine – continues to weigh on sentiment. Switzerland, by contrast, has remained comparatively stable, supported by strong domestic demand and its position as a high-value global destination. These differing dynamics illustrate the complexity of the region but also underline its importance as one of Europe’s most resilient markets.

Christian Buer
Christian Buer
Managing Partner, Germany
Report

DACH Region Hotels & Chains Report 2024

Our latest report from the German, Swiss and Austrian hotel markets.

Michael Schnürle
Michael Schnürle
Senior Consultant, Germany
Viewpoint

Digital bodyguard in Hotel Asset Management

In the rapidly evolving landscape of digitalization, the hospitality industry faces significant challenges in safeguarding valuable data and maintaining robust cyber security. The concept of a ‘Digital Bodyguard’ is introduced to address these challenges, emphasizing the crucial role of cyber security as part of hotel asset management.

Andrea Jörger
Andrea Jörger
Managing Partner, Switzerland
Report

Switzerland Hotels and Chains Report 2021

The 2021 edition of the Hotels & Chains in Switzerland report provides an insightful analysis of the Swiss hotel industry during a period marked by the ongoing impact of the COVID-19 pandemic. This report examines how the industry has managed to navigate the challenges brought on by the crisis, highlighting key trends, market dynamics, and the resilience of branded hotels in Switzerland.

Report

Swiss Hotels & Chains 2020

The 2020 edition of the “Hotels & Chains in Switzerland” report highlights the state of the Swiss hotel industry just before and during the onset of the COVID-19 pandemic. The report provides a comprehensive analysis of the industry’s resilience, growth trends, and the impact of the pandemic on the market dynamics.