Hospitality Experience
Market Research for 9 hotels Across Japan
Horwath HTL was engaged by Fortress Investment Group to conduct market research on 9 hotels, which was part of the acquisition of a 34-property Japan Post portfolio.
Project Scope
Horwath HTL was engaged by Fortress Investment Group to conduct detailed market research on nine hotels as part of the acquisition of a 34-property portfolio owned by Japan Post. The objective was to provide Fortress Investment Group with a comprehensive understanding of the market dynamics and potential of these hotels, ensuring informed decision-making throughout the acquisition process.
The research began with a thorough assessment of the nine hotels, each located in different regions across Japan, encompassing both urban and regional markets. This involved evaluating key factors such as location attributes, competitive landscapes, and demand drivers specific to each property. The analysis included identifying strengths and weaknesses in the context of their respective markets.
Horwath HTL assessed the performance potential of the hotels by analyzing operational data, including occupancy rates, average daily rates (ADR), and revenue per available room (RevPAR). These metrics were benchmarked against competitors in the respective markets to gauge the properties’ market positioning and identify opportunities for improvement or repositioning.
The study also evaluated broader market trends, including domestic and international travel patterns, economic indicators, and regional tourism initiatives. Special attention was given to the potential impact of Japan’s tourism recovery and long-term growth strategies, particularly for secondary and tertiary markets.
As part of the deliverable, Horwath HTL provided Fortress Investment Group with detailed reports for each hotel, highlighting market opportunities, risks, and recommendations for optimizing the assets’ performance. This included strategic insights into repositioning certain properties, enhancing operational efficiencies, or leveraging unique aspects of each location to maximize value.
The market research played a crucial role in supporting Fortress Investment Group’s acquisition strategy, ensuring a deep understanding of the market potential of the nine hotels. By delivering actionable insights, Horwath HTL contributed to the strategic planning and long-term success of the investment within the competitive landscape of Japan’s hospitality sector.
Vendndodhja e projektit
Multiple, Japan
