Strategy & Planning

Every project starts with a why?

It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.

000+

Years of experience

00k+

Projects Completed

000+

Hospitality, Tourism and Leisure Experts

Services

Let us help you succeed

Whatever your focus, we have the expertise.

Hospitality
Tourism
Leisure
Assets
Companies
Destinations
Transactions

Board Advisory

Business Model Transformation, Corporate Governance Strategy, Corporate Structure Assessment, Organisational Structure, Risk Assessment & Management, Strategic Options Assessment


Business Planning

Business Plan Preparation, Highest & Best Use, Independent Business Plan Review, Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring, Prospective Future Value, Residual Land Value


Development Management

Contract Negotiation, Development Support Services, Operator & Management Company Selection


Master Planning

Concept Development, Facilities Programming, Location & Site Analysis, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection


Research & Analysis

Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy, Public Policy Evaluation


Strategic Planning

Branded Residence Development Strategy, F&B Development Strategy, Golf Development Strategy, Health & Wellness Development Strategy, MICE Development Strategy, Operational Real Estate Development Strategy, Outdoor Hospitality Development Strategy


Business Planning

Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring


Customer / Visitor Experience Design

Customer Journey Analysis & Mapping, Tourism Value Chain Assessment, Visitor Experience Strategy


Development Management

Development Support Services


Master Planning

Concept Development, Destination Master Plan, Experiential clustering, Facilities Programming, Location & Site Analysis, National / regional spatial planning, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection, Tourism Master Plan, Touristic zones master planning, Urban (re)development


Research & Analysis

Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy, Public Policy Evaluation


Strategic Planning

Active Outdoor Strategy, City Break Strategy, Cruising Tourism Strategy, Events Development Strategy, Health & Wellness Tourism Strategy, MICE Strategy, Sustainable Tourism Strategy


Tourism Satellite Accounts

Carrying Capacity, Destination Benchmarking, ESG Benchmarking, Population Sentiment Towards Tourism, Visitor Profiling and Segmentation, Visitor Satisfaction Survey


Board Advisory

Business Model Transformation, Corporate Governance Strategy, Corporate Structure Assessment, Organisational Structure, Risk Assessment & Management, Strategic Options Assessment


Business Planning

Business Plan Preparation, Highest & Best Use, Independent Business Plan Review, Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring, Prospective Future Value, Residual Land Value


Customer / Visitor Experience Design

Customer Journey Analysis & Mapping, Tourism Value Chain Assessment, Visitor Experience Strategy


Development Management

Contract Negotiation, Development Support Services, Operator & Management Company Selection


Master Planning

Attractions IP Development, Concept Development, Facilities Programming, Location & Site Analysis, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection, Theme Park IP Development


Research & Analysis

Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy, Public Policy Evaluation


Strategic Planning

Theme Park Development Strategy


Business Planning

Business Plan Preparation, Highest & Best Use, Independent Business Plan Review, Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring, Prospective Future Value, Residual Land Value


Development Management

Contract Negotiation, Development Support Services, Operator & Management Company Selection


Master Planning

Attractions IP Development, Concept Development, Facilities Programming, Location & Site Analysis, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection, Theme Park IP Development


Research & Analysis

Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy


Strategic Planning

Branded Residence Development Strategy, Events Development Strategy, F&B Development Strategy, Golf Development Strategy, Health & Wellness Development Strategy, MICE Development Strategy, Operational Real Estate Development Strategy, Outdoor Hospitality Development Strategy, Theme Park Development Strategy


Board Advisory

Business Model Transformation, Corporate Governance Strategy, Corporate Structure Assessment, Organisational Structure, Risk Assessment & Management, Strategic Options Assessment


Business Planning

Business Plan Preparation, Highest & Best Use, Independent Business Plan Review, Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring, Prospective Future Value, Residual Land Value


Development Management

Contract Negotiation, Development Support Services, Operator & Management Company Selection


Master Planning

Attractions IP Development, Concept Development, Facilities Programming, Location & Site Analysis, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection, Theme Park IP Development


Research & Analysis

Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy


Strategic Planning

Branded Residence Development Strategy, Events Development Strategy, F&B Development Strategy, Golf Development Strategy, Health & Wellness Development Strategy, MICE Development Strategy, Operational Real Estate Development Strategy, Outdoor Hospitality Development Strategy, Theme Park Development Strategy


Business Planning

Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring


Customer / Visitor Experience Design

Customer Journey Analysis & Mapping, Tourism Value Chain Assessment, Visitor Experience Strategy


Development Management

Development Support Services


Master Planning

Concept Development, Destination Master Plan, Experiential clustering, Facilities Programming, Location & Site Analysis, National / regional spatial planning, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection, Tourism Master Plan, Touristic zones master planning, Urban (re)development


Research & Analysis

Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy, Public Policy Evaluation


Strategic Planning

Active Outdoor Strategy, City Break Strategy, Cruising Tourism Strategy, Health & Wellness Tourism Strategy, MICE Strategy, Sustainable Tourism Strategy


Tourism Satellite Accounts

Carrying Capacity, Destination Benchmarking, ESG Benchmarking, Population Sentiment Towards Tourism, Visitor Profiling and Segmentation, Visitor Satisfaction Survey


Board Advisory

Corporate Structure Assessment, Risk Assessment & Management, Strategic Options Assessment


Business Planning

Business Plan Preparation, Independent Business Plan Review, Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring, Prospective Future Value, Residual Land Value


Development Management

Contract Negotiation, Operator & Management Company Selection

Capabilities

Creative solutions

Clarity in a complicated world.

Strategy and Planning

It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.

Growth, Sales and Marketing

Do more with what you have. Get your focus and resources to the right place.

Operational Support

What gets measured gets done, so start measuring. We show you the standards, then help you smash through them.

Valuation and Transaction Advisory

When there is a deal to be done, you may only have one chance. Let's get it right.

Sustainability

Sustainability and financial performance are two sides of the same coin. Future proof your assets.

Research

Expert insights

Cutting-edge analysis.

Viewpoint

AI in Hospitality: where it is working in Asia and where it is just marketing 

Every hotel owner in Asia Pacific has, by now, sat through a pitch that promised artificial intelligence would transform their property or their asset portfolio. The pitch is often well-produced, the demo is often impressive, and the price tag is almost always substantial. What is rarely clear, however, is what problem the technology solves for this asset – at this stage, under this ownership — and what it will take to realize that promise.

Shyn Yee Ho
Shyn Yee Ho
Director, Singapore
Report

Buahan a Banyan Tree escape 

Buahan, a Banyan Tree Escape is a 16-key open-air luxury retreat in the highland valley north of Ubud, Bali in Indonesia. Built around a “No Walls, No Doors” architectural philosophy, it is the first fully open-air property in the Banyan Group portfolio — and one of the most formally recognised sustainable luxury properties in the world.

Shyn Yee Ho
Shyn Yee Ho
Director, Singapore
Viewpoint

Turning Spas, Gyms and Retreats into profit centers

Historically, spas and gyms were considered an “amenity” or a nice-to-have perk intended to elevate the brand perception or to fulfil the “star rating” requirement. Today, the growing global emphasis in the post-COVID era on healthy lifestyles, work-life balance, mental wellbeing, and mindful living is driving increased spending on wellness services and retreat experiences.

Michelle Song
Michelle Song
Director, Singapore
Viewpoint

A tribute to Hotel General Managers

Across the hospitality industry, the role of the Hotel General Manager (GM) has continued to expand in both scope and complexity over the years. Nowhere is this more visible than during regional or global GM conferences organised by international hotel groups, where General Managers gather to align on corporate direction and priorities.

Shyn Yee Ho
Shyn Yee Ho
Director, Singapore