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Welcome to the 2025 Portugal Hotels and Chains Report, a comprehensive exploration of the dynamic hospitality industry in Portugal. This report delves into the unique opportunities and challenges facing this flourishing market, offering valuable insights. Portugal’s hospitality industry continues to stand out as one of Europe’s most dynamic and resilient markets. In 2024, the country reinforced its position as a top-tier global tourism destination, buoyed by sustained demand, growing international interest, and a robust investment environment. While traditional destinations like Lisbon, Porto, and the Algarve remained strongholds of growth, there was a notable surge in visitor numbers to lesser-known regions, signalling a broader diversification of tourism flows.

In 2024, Mexico’s tourism sector continued its robust post-pandemic recovery, contributing 8.6% to the national GDP and employing over 4.9 million people. Tourist arrivals reached 27 million, with 22.3 million entering by air – 63% from the U.S. – underscoring Mexico’s continued appeal to international travelers. This comprehensive market study outlines the main trends, growth segments, and challenges for Mexico’s hospitality sector as of 2024 and forecasts into 2025–2028.

The Indonesian hospitality industry is grappling with the effects of the government’s budget austerity policy, introduced in November 2024, according to a recent survey conducted by the Indonesian Hotel and Restaurant Association (PHRI) and Horwath HTL. The survey, which gathered responses from 726 hoteliers across 30 provinces, highlights significant concerns regarding declining market performance, with 83% of respondents indicating an unfavourable start to 2025. Government-related demand, historically comprising 5-7% of hotel business, and MICE-related demand, making up 6-21%, have been drastically affected.

Lombok, long overshadowed by Bali, remains rich in natural and cultural appeal but underperforms in tourism development due to connectivity issues and hesitant investment. Despite solid domestic tourism growth, international arrivals are lagging, reaching only 430,000 in 2024, down from their 2019 peak. Domestic visitors, however, surged to over 3.2 million.

During March, New Zealand hotels’ RevPAR declined by 5.5%, with Auckland and Wellington experiencing double-digit declines. Queenstown recorded another strong month. In addition to our usual market insights, we have expanded this month’s analysis to explore how supply growth and shifting consumer preferences have impacted Auckland hotels across the 3-star to 5-star segments.

Bali’s hotel sector experienced a record-breaking performance in 2024, surpassing 2023’s record. Occupancy and average daily rates (ADR) saw significant increases, contributing to a 14% rise in revenue per available room (RevPAR). Domestic tourism remained strong, with over 10 million domestic visitors, while international arrivals reached 6.3 million, exceeding pre-pandemic levels. Australia, India, and China were the top international markets.

New Zealand’s hotel market in February 2025 showed mixed regional performance, with RevPAR declining nationally by 1.8%, yet strong growth in areas like Queenstown and Nelson-Marlborough, while others faced challenges, amidst a backdrop of fluctuating international visitor arrivals and increased supply.

The Poland Hotels & Chains Report 2024 provides a comprehensive analysis of the Polish hotel industry amidst economic growth of 2.7% and geopolitical challenges.

The Horwath HTL December 2024 Quarterly Hotel Market Outlook provides a comprehensive analysis of the Australian hotel market, focusing on key capital cities and regional destinations. The report evaluates economic conditions, tourism trends, and hotel performance indicators such as occupancy rates, Average Daily Rate (ADR), and Revenue per Available Room (RevPAR). It highlights how the industry is recovering post-pandemic, with international travel rebounding and domestic tourism stabilizing. Additionally, it examines macroeconomic factors, including GDP growth, inflation, and employment trends, which influence demand for hotel accommodation. The outlook for 2025 and beyond remains cautiously optimistic, with steady improvements expected across most markets despite ongoing challenges such as inflationary pressures, global economic uncertainty, and shifting travel behaviors.

The Spain Hotel & Chains Report 2024 provides a comprehensive overview of the latest trends, developments, and key statistics shaping the Spanish hotel market. As one of the leading tourism destinations globally, Spain continues to experience robust growth in its hospitality sector, driven by strong investment, evolving consumer preferences, and the expansion of both domestic and international hotel brands.

New Zealand’s hotel sector experienced encouraging growth in December 2024 and January 2025, with RevPAR increasing by 5.7% compared to the previous year. Queenstown and Christchurch led the way.

2024 was a sumptuous feast, even if the Xacuti seemed to be under par. The India Hotel Market Review 2024, published by Horwath HTL, presents a comprehensive analysis of the country’s hospitality sector, highlighting its growth, challenges, and future opportunities.

Crowe Ireland is delighted to publish the 28th edition of the Ireland Annual Hotel Industry Survey. This year’s survey captures a full year trading for hotels unlike any of the three prior years which were impacted by the Covid-19 pandemic. The results continue to illustrate the remarkable recovery in the marketplace post-pandemic and while the impact of high cost inflation and the war in Ukraine have moderated, these are more than made up for by increased costs of doing business, especially payroll. The survey also collates hotelier sentiment on key matters which impacted their businesses during the year and their outlook on the strength of the recovery on revenues, costs and profit levels.

This report comprehensively explores the current situation of the STR market in Europe from two perspectives – the country level and the capital city level