He is dedicated to supporting clients in the development of new hotel projects and the enhancement of existing ones. Elliot has a proven track record in optimising the value and performance of hotel assets. This involves conducting comprehensive operational reviews, financial analysis and providing strategic recommendations.

In his current role, Elliot serves as a Director for one of the UK's most prestigious corporate hospitality companies, where he plays a leading role in the development, planning and implementation of commercial strategies. Additionally, Elliot is a qualified ICAEW Chartered Accountant (ACA) and serves as a Management Consultant for Horwath HTL UK, a member of the Crowe Global network.

Elliot has also gained valuable experience from four years with Crowe UK's Risk and Assurance team, where he had the opportunity to lead various projects encompassing commercial strategy evaluations, bespoke advisory services, and traditional internal audit reviews. His academic background includes an undergraduate degree in Economics from York University, a Graduate Diploma in History from the University of London, Birkbeck, and his ACA qualification from the ICAEW.

Elliot's comprehensive skill set includes offering guidance on market positioning, brand strategy, and competitive analysis, with the aim of ensuring his clients make well-informed decisions to drive their success in the competitive hospitality market.