The Hard Rock Gramado project required a comprehensive valuation to assess its financial viability and investment potential. Our consultants were engaged to conduct an independent analysis, ensuring a robust understanding of the project’s market positioning, revenue potential, and overall economic feasibility.

The valuation process began with an in-depth review of the development plans, including the proposed facilities, operational model, and brand positioning within the local and regional hospitality market. A market study was conducted to evaluate demand drivers, competitive dynamics, and pricing benchmarks, ensuring the projections reflected realistic performance expectations.

Financial modelling played a central role in the assessment, with revenue and cost projections developed based on market data, expected occupancy rates, and anticipated operating margins. Various valuation methodologies were applied, including discounted cash flow analysis and benchmarking against comparable assets, to determine a fair market value for the project. Sensitivity analyses were conducted to assess risks associated with fluctuating market conditions, operational variables, and broader economic factors.

The final valuation report provided a clear and data-driven assessment of the project’s financial potential, supporting the client in investment decision-making and strategic planning. By combining rigorous financial analysis with industry expertise, our work ensured a well-informed approach to the development and positioning of the Hard Rock Gramado project.

Project Location

Rio Grande do Sul, Brazil