Project Scope

Our team was engaged to develop a comprehensive tourism destination plan for a region seeking to enhance its appeal to both domestic and international visitors. The project aimed to create a sustainable, strategic framework for tourism development that balanced economic growth with cultural preservation and environmental stewardship.

The process began with an extensive situation analysis, including a review of existing infrastructure, visitor trends, and key attractions. We conducted stakeholder consultations with local government, community groups, and businesses to ensure that diverse perspectives and priorities were integrated into the planning process. A key component was assessing the region’s unique cultural and natural assets to identify opportunities for differentiation in a competitive market.

Using this foundation, we developed a detailed strategy that addressed core elements of destination development. This included recommendations for improving access and transportation, enhancing visitor experiences through new attractions and services, and upgrading accommodation options. We also proposed measures to strengthen the region’s branding and marketing efforts, focusing on promoting its unique identity and leveraging digital platforms to reach broader audiences.

Sustainability was central to our approach. We outlined policies and practices to manage visitor impact, conserve natural resources, and support local communities. These included waste management initiatives, guidelines for eco-friendly tourism ventures, and programmes to involve local residents in tourism-related activities, fostering a sense of ownership and economic inclusion.

The final deliverable was a phased implementation plan with actionable steps, timelines, and performance metrics to guide the region in realising its tourism potential. This strategic roadmap provided a clear pathway for achieving long-term growth while maintaining the authenticity and integrity of the destination.

This project highlighted our expertise in crafting tailored tourism destination plans that align economic goals with sustainable practices, ensuring that the benefits of tourism development are shared widely and responsibly.

Project Location

Koh Kong, Cambodia