
Hospitality Experience
Strategic Planning for Lodging Program at Jupiter Island Club
Jupiter Island Club is one of the best clubs in the US and was looking to ungrade their lodging offering.
Project Scope
We were engaged by the prestigious Jupiter Island Club, consistently ranked among the best clubs in the United States, to develop a **strategic plan for upgrading their lodging program**. Renowned for its exclusivity and unparalleled service, the club sought to align its accommodations with the highest standards expected by its discerning membership while preserving its unique heritage and charm.
The engagement began with a comprehensive review of the club’s existing lodging facilities, including an evaluation of room configurations, design elements, operational efficiency, and overall guest experience. Benchmarking against comparable high-end clubs and resorts provided valuable insights into best practices and emerging trends in luxury lodging.
In collaboration with the club’s leadership, we identified key goals for the lodging upgrade, including enhancing comfort and functionality, maintaining the club’s timeless aesthetic, and ensuring sustainability and operational efficiency. Our strategic planning process encompassed market research, member feedback, and financial modelling to develop a roadmap tailored to the club’s unique requirements.
Recommendations included optimising room layouts, integrating modern amenities while preserving classic design elements, and upgrading back-of-house systems to support seamless service delivery. We also provided guidance on phasing the upgrades to minimise disruptions to club operations and ensure continuity of service for members.
To support implementation, we advised on partnerships with design and construction professionals who understood the nuances of the project and the club’s commitment to excellence. Additionally, we proposed strategies for effectively communicating the enhancements to members, ensuring alignment with their expectations and fostering enthusiasm for the upgrades.
The resulting strategic plan equips Jupiter Island Club with a clear pathway to elevate its lodging program to reflect its esteemed reputation. By enhancing the accommodations, the club will continue to set the standard for excellence in private club experiences, providing an unmatched level of comfort and service for its members and their guests.
Project Location
Jupiter Island, USA