Hospitality Experience

Strategic Consulting for Creating a Luxury Project Portfolio for Belmond

Horwath HTL was engaged in the Creation of a Luxury Project Portfolio for Belmond.

The strategic consulting for creating a luxury project portfolio for Belmond focused on developing a cohesive and differentiated collection of high-end properties that would enhance the brand’s prestige and market position. Our consultants were engaged to assist in identifying key investment opportunities, aligning the brand’s values with the growing demand for exclusive luxury experiences, and ensuring the long-term sustainability of the portfolio.

The process began with an in-depth market assessment, examining emerging luxury travel trends, target customer segments, and competitor offerings. We analysed Belmond’s existing portfolio to identify strengths, gaps, and areas for expansion. This involved considering various geographic regions, with an emphasis on destinations that aligned with Belmond’s luxury brand ethos, including remote and culturally rich locations that would attract affluent travellers seeking unique and immersive experiences.

Financial modelling was central to the development of the portfolio strategy. Our team worked closely with Belmond to evaluate the financial viability of potential acquisitions and new developments, considering factors such as return on investment, operational costs, and revenue potential. We provided detailed projections to support decision-making, helping to ensure that each proposed project would contribute to the brand’s long-term financial goals.

A key aspect of the strategy involved defining the brand’s unique value proposition within the luxury market. We recommended a tailored approach for each property in the portfolio, ensuring that every project was distinct yet cohesive, offering exclusive experiences while maintaining the high standards of luxury and service that Belmond is known for.

The final recommendations provided a roadmap for a diversified luxury project portfolio that aligned with Belmond’s strategic vision. Our work enabled the brand to pursue targeted growth, ensuring its continued relevance and competitive edge in the evolving luxury travel market.


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