Project Scope

Our team spearheaded the conceptual development and strategic positioning of a suburban luxury wellness resort for a State-Owned Enterprise (SOE), with the goal of creating a distinctive retreat that blends exclusivity, wellness, and sustainable luxury. This project focused on designing a concept that resonates with upscale travelers while leveraging the tranquil suburban setting to offer a serene and rejuvenating experience.

The initiative began with an extensive market analysis to identify trends in wellness tourism, luxury travel, and consumer preferences for suburban getaways. Insights revealed a growing demand for wellness-focused experiences that integrate holistic health, sustainability, and personalized luxury. Leveraging this, we developed a concept centered around transformative wellness journeys, rooted in local culture and natural surroundings.

We proposed a positioning strategy emphasizing the resort as a destination for physical, mental, and emotional well-being, incorporating a curated mix of wellness services. Key features included bespoke spa treatments, immersive nature-based activities, farm-to-table dining experiences, and mindfulness programs like yoga and meditation.

To elevate the luxury appeal, we recommended architectural designs blending modern elegance with local aesthetics, premium accommodations with private wellness amenities, and exclusive membership options for high-end clientele. A tailored branding strategy highlighted the resort’s unique offerings and emphasized its alignment with the values of sustainability, health, and exclusivity.

Our approach ensured the creation of a distinctive, competitive suburban luxury wellness resort, poised to attract discerning travelers while enhancing the SOE’s portfolio and reputation in the luxury hospitality market.

Project Location

Shanghai, China