
Hospitality Experience
Repositioning a Legacy Tourism Project
Horwath HTL was engaged to provide expert advisory services for Work Package 5 of the REMEMBER project, a significant initiative focused on preserving and promoting the Adriatic maritime cultural heritage.
Project scope
Horwath HTL was engaged to provide expert advisory services for Work Package 5 of the REMEMBER project, a significant initiative focused on preserving and promoting the Adriatic maritime cultural heritage. The broader REMEMBER project aimed to establish a coordinated cross-border framework to celebrate this rich heritage by creating the Adriatic Port Cultural Network, a platform designed to connect and promote the cultural, historical, and economic significance of Adriatic ports.
In Work Package 5, Horwath HTL’s role was instrumental in shaping strategies and frameworks for the sustainable promotion of the maritime cultural heritage. This included evaluating the existing cultural and historical assets of Adriatic ports and identifying opportunities to integrate them into a cohesive, cross-border cultural network. The focus was on enhancing the visibility and accessibility of these cultural assets while ensuring their sustainable development and preservation.
Key tasks involved analyzing the cultural and economic potential of participating ports, benchmarking best practices from similar initiatives globally, and providing strategic recommendations to foster collaboration among stakeholders. This included developing guidelines for cross-border coordination, promotional strategies, and visitor engagement approaches that emphasized the unique maritime heritage of the Adriatic region.
Horwath HTL also contributed to the conceptualization of programs and activities to be implemented within the network, ensuring alignment with both local and regional tourism goals. This involved proposing innovative approaches to cultural storytelling, event organization, and the use of digital tools to engage a broad audience and attract international interest.
Through its advisory role, Horwath HTL helped establish a foundation for the Adriatic Port Cultural Network, providing actionable insights and strategies that supported the REMEMBER project’s objectives of celebrating maritime heritage while promoting sustainable tourism and cultural preservation in the Adriatic region.
Project Location
Croatia