Project Scope

Our team was engaged to provide consultancy services for the conceptualisation and development of a proposed luxury resort in an exclusive coastal location. The project required a strategic approach to position the resort as a high-end destination, appealing to discerning travellers while reflecting the unique characteristics of its setting.

The process began with a comprehensive market analysis to evaluate demand trends, competitor offerings, and potential market gaps. We conducted site visits to assess the natural attributes of the location, identifying opportunities to incorporate the surrounding landscape into the resort’s design and guest experience. This stage also involved analysing regulatory frameworks and environmental considerations to ensure compliance and sustainability.

Based on these insights, we developed a detailed concept plan that outlined the resort’s design philosophy, target market, and key features. Recommendations included the integration of bespoke villas with private pools, a signature spa, fine dining experiences, and eco-friendly amenities to appeal to the luxury segment. We worked closely with architects and designers to align the physical design with the operational and branding strategy.

To support the project’s financial viability, we provided financial modelling and forecasting, offering clear projections on development costs, operating expenses, and anticipated revenue streams. We also collaborated with the client to define the pre-opening strategy, encompassing marketing initiatives, partnerships, and service standards that would establish the resort’s reputation upon launch.

This project demonstrated our expertise in blending strategic, financial, and operational insights to deliver a cohesive development plan for a high-end hospitality concept. Our work ensured the proposed luxury resort was not only feasible but also well-positioned to deliver exceptional experiences to its future guests.

Project Location

Luang Prabang, Laos