Hospitality Experience

Opinion of Value for Campus Hotel

Our client is a private university in Georgia that owns a hotel adjacent to its campus. They have engaged us to provide an opinion of value of the hotel asset on a regular basis to complement their annual reports.


Project Scope

Horwath HTL was engaged by a private university to provide a professional opinion of value for its newly opened Marriott-affiliated hotel. This engagement underscores Horwath HTL’s reputation for delivering accurate and reliable valuation services tailored to the hospitality industry.

The valuation process began with an in-depth analysis of the hotel’s operational and financial performance since its opening. Leveraging its extensive industry knowledge, Horwath HTL reviewed key metrics, including occupancy rates, average daily rates (ADR), revenue per available room (RevPAR), and other profitability indicators. The team also assessed the broader market conditions, benchmarking the property against comparable hotels in the region to ensure a robust valuation.

Given the hotel’s affiliation with a globally recognized brand like Marriott and its connection to an esteemed university, the analysis incorporated additional factors such as the hotel’s strategic location, alignment with the Marriott brand standards, and its potential to serve academic, corporate, and leisure markets.

The opinion of value provided by Horwath HTL not only informed the client of the current market value of their asset but also laid the foundation for regular value updates, as part of an ongoing engagement. These periodic updates will assist the university in monitoring the hotel’s performance, supporting decision-making for asset management, financial planning, and long-term investment strategies.

By combining industry expertise with a deep understanding of market dynamics, Horwath HTL delivered a comprehensive valuation, establishing a recurring relationship to ensure the property’s value remains aligned with evolving market conditions.

Hospitality
Strategy and Planning
Assets