Hospitality Experience

Operator negotiation for Novotel Living Orchard

Horwath HTL played a pivotal role in the operator negotiation process for Novotel Living Orchard, a premium serviced apartment property in Singapore. Leveraging its extensive experience in operator selection and negotiation, the Horwath HTL team ensured that the partnership between the property owner and operator aligned with the project’s long-term vision and financial objectives.


Project Scope

Horwath HTL played a pivotal role in the operator negotiation process for Novotel Living Orchard, a premium serviced apartment property in Singapore. Leveraging its extensive experience in operator selection and negotiation, the Horwath HTL team ensured that the partnership between the property owner and operator aligned with the project’s long-term vision and financial objectives.

The process began with a detailed assessment of the property’s market positioning, operational potential, and target demographics. By identifying the unique strengths of Novotel Living Orchard, Horwath HTL crafted a negotiation strategy focused on securing favorable terms that matched the owner’s goals while maximizing the operator’s value proposition.

The team meticulously analyzed operator proposals, comparing management fees, brand alignment, operational expertise, and financial forecasts. During negotiations, Horwath HTL prioritized securing flexible terms on key issues such as performance guarantees, termination clauses, and revenue-sharing structures. This ensured the owner’s financial interests were safeguarded while fostering a collaborative relationship with the operator.

Beyond securing favorable terms, Horwath HTL provided insights into market trends and brand expectations to support sustainable growth for Novotel Living Orchard. The successful conclusion of the negotiation marked a milestone in positioning the property as a leading serviced apartment offering in Singapore, ensuring operational excellence and long-term success.

Hospitality
Strategy and Planning
Assets

Project Location

Singapore


Singapore Office

Singapore office


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