
Hospitality Experience
Study, HBU Concept & Feasibility for Skyline Belgrade hotel
Horwath HTL was engaged to provide a detailed analysis and strategic guidance for the hotel component of Skyline Belgrade, a landmark mixed-use project located in one of the most prominent city center locations in Belgrade, Serbia.
Project scope
The Skyline Belgrade complex spans 68,000 square meters of gross leasable area (GLA), comprising residential, office, and commercial spaces, with 16,000 square meters (net leasable area) dedicated to an internationally branded hotel and branded residences.
Our assignment involved collaborating closely with the client and potential operators to refine the hotel concept. This process included identifying the most suitable brand and operational model to align with the project’s vision and its positioning as a premium urban destination. Leveraging our expertise, we facilitated discussions with internationally recognized hotel operators, ensuring the selected concept would resonate with the market and enhance the project’s prestige.
The market study focused on analyzing Belgrade’s hospitality landscape, assessing supply and demand dynamics, and identifying competitive positioning. Belgrade’s rising prominence as a regional hub for business and leisure tourism was a key factor in defining the hotel’s potential market segments. The study examined occupancy trends, ADR (Average Daily Rate), and RevPAR (Revenue per Available Room), providing critical benchmarks for the project’s viability.
The financial pre-feasibility study provided an in-depth evaluation of the hotel’s potential performance. Detailed financial projections, including revenue streams, operating costs, and anticipated profitability, were developed. Sensitivity analyses accounted for potential market fluctuations, ensuring a robust and realistic assessment of financial outcomes.
Horwath HTL’s comprehensive approach enabled the client to refine the hotel concept, align it with market demand, and ensure financial feasibility, setting a strong foundation for the successful development of this iconic project in Belgrade’s cityscape.
Project Location
Belgade, Serbia