Project scope

Horwath HTL’s Health and Wellness team was engaged to develop a feasibility study and financial analysis for a proposed destination wellness retreat in the Valdai Region, renowned for its natural beauty and appeal among affluent populations from Moscow and St. Petersburg. The project aimed to assess the viability of establishing a premier wellness destination that could leverage the region’s prestige and natural resources.

The team conducted a comprehensive market analysis to evaluate demand within the wellness tourism sector, particularly focusing on high-net-worth individuals seeking exclusive and restorative experiences. A detailed competitor analysis identified market gaps, highlighting opportunities for a unique, high-end wellness offering in the region.

Strategic positioning was central to the study, with recommendations for the retreat to combine luxury accommodation, personalised wellness services, and integration of local natural resources, such as mineral waters and therapeutic muds. Sustainable practices were emphasised to align with growing consumer demand for eco-conscious travel options.

The financial analysis outlined potential revenue streams, including wellness services, luxury stays, and ancillary offerings, and projected a healthy return on investment within 5–7 years. Challenges such as seasonality and operational costs were addressed with practical mitigation strategies, ensuring the retreat’s long-term viability.

This project not only provided the client with a clear roadmap for development but also positioned the retreat to become a leading wellness destination in the Valdai Region, capitalising on the increasing demand for premium wellness experiences in Russia.

Project Location

Lake Valdai, Russia