Hospitality Experience

Market Analysis and Financial Feasibility Study

Our client had acquired the project site in Kitwe and had a preliminary development concept which was to be tested for commercial viability by undertaking a market analysis and financial feasibility study.


Project Scope

Our client had acquired a project site in Kitwe and developed a preliminary concept for a hotel that required validation for commercial viability. To provide a comprehensive evaluation, we conducted an in-depth market analysis and financial feasibility study, focusing on the project’s potential within its specific regional context.

The process began with a detailed assessment of the project site and its surrounding land uses, ensuring that the proposed development aligned with the local environment and demand patterns. We then expanded our scope to analyze the broader aviation, tourism, and hospitality industries in Zambia, with an emphasis on Kitwe. This analysis identified key demand drivers and helped evaluate the potential impact of the proposed hotel on the local hospitality market.

Future growth trends in these sectors were estimated, enabling us to project occupancy and utilization levels for the hotel. These projections were tailored to the facilities mix included in the development concept, ensuring alignment with market demands.

The market insights gained from this analysis formed the basis for preparing prospective financial projections. These included detailed revenue forecasts, operating expense estimates, and profitability assessments. By calculating indicative investment returns, we provided the client with a clear and actionable understanding of the project’s financial potential. This enabled informed decision-making on how best to proceed with the development, ensuring alignment with market opportunities and financial viability.

4o
Hospitality
Strategy and Planning
Assets

Project Location

Kitwe, Zambia


South Africa Office

South Africa office


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