Hospitality Experience
Market Research for Leading European Medical & Wellness Resort
The client operates one of the leading wellness destinations in Europe, comprised of multiple hotels (midscale to luxury), dining outlets, spa and wellness facilities, a thermal bathing complex, medical and rehabilitation facilities, and golf courses.
Project Scope
Horwath HTL Health & Wellness was appointed to examine, evaluate, and benchmark the resort’s spa and wellness facilities and recommend a revised health and wellness strategy that would allow the development to attract a new segment of wellness travellers and strengthen its competitive position in the regional market.
Upon completion of a thorough operational analysis, Horwath HTL Health & Wellness proposed reconfiguring the spa and wellness facilities to allow for seamless transitions and enhanced guest journey within the health and wellness areas of the resort. Additionally, to combat challenges pertaining to the lack of cohesiveness in the overall resort offering and operations, Horwath HTL Health & Wellness made a series of marketing and management recommendations aimed at fostering synergies between different health and wellness platforms. By encouraging interdepartmental collaboration, the resort has the opportunity to introduce a broader spectrum of wellness programs and offer its guests an all-round wellness journey under one roof.
