Italian Hotel Groups
Key Service: Strategic Advice
Location: Italy
Product: Development Plan, Support for the Growth
Office: Italy
Overview
Three Italian hotel groups with the intention of enhancing their brand from a regional dimension to that of hotel chains of national calibre.
Solution
The hotel groups changed their brand and chose a different market positioning.
Implementation
Horwath HTL assisted 3 Italian hotel groups with developing their growth strategy in Italy through strategic guidance and business planning, supporting the analysis of market opportunities, identifying expansion goals and reviewing their corporate organization.
