Hospitality Experience

Feasibility Study & Development for Lifestyle Hotels

Our client is an Atlanta-based real estate company, which has developed, renovated, and/or managed 5 million sq ft of office, 1.5 million sq ft of retail, and 15,000+ units of attached and multifamily housing. These two hotels are their first hospitality projects.


Project Scope

Our team was engaged by an Atlanta-based real estate company with a distinguished track record of developing, renovating, and managing over 5 million square feet of office space, 1.5 million square feet of retail, and more than 15,000 units of attached and multifamily housing. As they ventured into hospitality for the first time, we were tasked with conducting feasibility studies and providing development consulting for their two proposed lifestyle hotel projects.

The engagement began with a comprehensive market analysis to assess the viability of these hotels within their target locations. This included examining demand generators, local competition, traveller demographics, and emerging trends in the lifestyle hotel segment. Leveraging our industry expertise, we provided insights into positioning the hotels to capture market share while reflecting the unique character of their respective neighbourhoods.

Our feasibility studies encompassed financial projections, identifying operational models, and outlining potential risks and mitigation strategies. We advised on room mix, amenities, and guest experiences, ensuring alignment with the client’s overarching vision of creating hotels that would serve as both community hubs and desirable destinations for out-of-town visitors.

As part of our development consulting services, we supported the client in selecting suitable brands and operating partners that aligned with their vision for lifestyle-focused properties. We also provided guidance on integrating design elements that balanced aesthetic appeal with functionality, creating environments that would resonate with their target audiences.

These projects have been positioned to establish the client’s presence in the hospitality market successfully, blending their proven expertise in real estate with our specialised knowledge in hotel development. The resulting concepts are set to deliver distinctive, engaging guest experiences while achieving financial viability and complementing the client’s diversified portfolio. This partnership underscores our ability to guide new entrants in the hospitality sector through strategic and impactful development processes.

Hospitality
Strategy and Planning
Assets