Project Scope

Our consulting team undertook a comprehensive feasibility study for Alegre Beach Resort, designed to assess its market potential, financial viability, and strategic alignment with its vision of becoming a premier beachfront destination. The study focused on evaluating the resort’s capacity to meet guest expectations, achieve financial sustainability, and create a competitive edge in the regional and international hospitality market.

The study began with an in-depth market analysis, examining tourism trends, competitor benchmarks, and consumer preferences in the region. The local and international appeal of the resort’s location was assessed, emphasizing factors such as accessibility, natural attractions, and cultural richness. Demand drivers were identified, including leisure travel, destination weddings, corporate retreats, and eco-tourism. Key insights into target demographics helped shape recommendations for service offerings and pricing strategies.

A detailed site evaluation considered the physical attributes of the property, its current infrastructure, and its potential for expansion or redevelopment. Sustainability was a key focus, with recommendations to integrate eco-friendly practices in construction and operations to appeal to environmentally conscious travelers.

The financial feasibility analysis provided projections for development costs, revenue streams, and operational expenses, with detailed ROI and break-even analyses. Scenarios for optimizing occupancy rates, dynamic pricing, and ancillary revenue generation through activities such as water sports, dining experiences, and wellness programs were also explored.

Operational recommendations included staff training, branding strategies, and service concepts tailored to creating memorable guest experiences. Marketing strategies emphasized positioning Alegre Beach Resort as a unique blend of relaxation, luxury, and cultural immersion.

This feasibility study offers Alegre Beach Resort a strategic blueprint to navigate development challenges while ensuring its market positioning as a sought-after destination. By addressing financial, operational, and market considerations, the study equips stakeholders with actionable insights for successful implementation and long-term profitability.

Project Location

Cebu, Philippines