Viewpoints with bite

Mexico’s hotel industry is experiencing one of the strongest recoveries in the global hospitality market. Tourism contributed 8.6% of national GDP in 2023, supporting over 4.9 million jobs, and the country welcomed 27 million international visitors in 2024, including 22.3 million arriving by air.

In 2024, Mexico’s tourism sector continued its robust post-pandemic recovery, contributing 8.6% to the national GDP and employing over 4.9 million people. Tourist arrivals reached 27 million, with 22.3 million entering by air – 63% from the U.S. – underscoring Mexico’s continued appeal to international travelers. This comprehensive market study outlines the main trends, growth segments, and challenges for Mexico’s hospitality sector as of 2024 and forecasts into 2025–2028.

Mexico’s strategic location and rich cultural heritage position it as a world-class tourist destination. Despite the challenges posed by the COVID-19 pandemic, the country has maintained its attractiveness to international tourists, particularly from the United States. The pandemic, however, has significantly impacted the hotel industry, with historic lows in occupancy rates and a sharp decline in tourism’s contribution to GDP.

Mexico’s hotel industry, a significant component of its economy, experienced notable challenges in 2020 due to the COVID-19 pandemic. This report provides an overview of the market performance, key metrics, and recovery outlook, highlighting the pandemic’s impact on the industry and the strategic measures adopted to navigate the crisis.