Viewpoints with bite

The report, now in its 10th year, is an in-depth look at the Italian hospitality market, focusing on the relationship between branded and independent hotels. The report, produced in collaboration with the Italian Confindustria Alberghi Association and Bocconi University, tracks the key performance indicators of the market, including overall hotels and rooms, chain/branded hotels and rooms, international and domestic chains, average hotel size, star ratings and the number of brands by both local and independent chains. The report also tracks the key tourism indicators of the market, such as arrivals, overnight stays, and new hotel developments.

The industry-established reference for the Italian hotel branded supply is now in its 9th edition. This year’s census highlights the first consequences of the Pandemic on the Italian hotel chain supply in terms of room inventory, including existing properties and in the pipeline, and preferred business models. The supply trends observed in the previous years have therefore been accelerated, supporting the consolidation of the hospitality landscape in Italy and, as a result, strengthening the international competitiveness of the Italian Hotel Supply.

The Albania Hotels & Chains Report 2021 offers a detailed snapshot of the evolving hospitality market in Albania, highlighting the growing presence of branded hotels and the overall expansion of the hotel industry in the country. The report examines the trends, challenges, and opportunities that have shaped the industry, especially in light of recent global events.

Horwath HTL Italy have released the 8th edition of the Italy Hotels & Chains Report 2021, a full year since the beginning of the COVID-19 emergency in Europe. We cannot fail to highlight how much the pandemic has affected the entire world, and is still profoundly affecting the entire Italian tourism sector and the industries connected to it. Despite showing dramatic and diverse effects on demand, the 2021 edition confirms the on-going strengthening of the Italian Chain hotel supply and stresses the importance to sustain this trend to ensure the country’s competitiveness against the global markets, especially over the strategic upcoming years.