Viewpoints with bite

The industry-established reference for the Italian hotel branded supply is now in its 9th edition. This year’s census highlights the first consequences of the Pandemic on the Italian hotel chain supply in terms of room inventory, including existing properties and in the pipeline, and preferred business models. The supply trends observed in the previous years have therefore been accelerated, supporting the consolidation of the hospitality landscape in Italy and, as a result, strengthening the international competitiveness of the Italian Hotel Supply.

The Albania Hotels & Chains Report 2021 offers a detailed snapshot of the evolving hospitality market in Albania, highlighting the growing presence of branded hotels and the overall expansion of the hotel industry in the country. The report examines the trends, challenges, and opportunities that have shaped the industry, especially in light of recent global events.

Horwath HTL Italy have released the 8th edition of the Italy Hotels & Chains Report 2021, a full year since the beginning of the COVID-19 emergency in Europe. We cannot fail to highlight how much the pandemic has affected the entire world, and is still profoundly affecting the entire Italian tourism sector and the industries connected to it. Despite showing dramatic and diverse effects on demand, the 2021 edition confirms the on-going strengthening of the Italian Chain hotel supply and stresses the importance to sustain this trend to ensure the country’s competitiveness against the global markets, especially over the strategic upcoming years.

We sent the 7th edition of the Hotels & Chains in Italy for printing the week before the COVID-19 emergency escalated in Italy, which means that all the supply and demand indicators will need revision. What the report clearly shows, however, is that the fundamentals of the Italian hotel industry contain substantial competitive advantages over other global markets, specifically: – A strong focus on high-quality supply: over 20% of the total supply, over 6,400 hotels is in the four and 5-star segment – Demand is highly diversified: 51% are international visitors, a number that has been growing for 60 years at a CAGR of 2.5%. The numbers of hotels in a Chain continues to develop, reaching 1,695 hotels (5.2% penetration) in 2019, the equivalent of around 181 thousand rooms (16.6% of Italian room supply). The number of brands also grew, increasing by 5.8% to 254 brands (148 domestic and 106 international). Among the business models, for the first time in history, owned and managed (36%) is no longer the dominant model. Leases are now the top way to own a hotel (38%), with Franchising continuing to fall (from 25% in 2013 to 21% now), and management contracts are slowly increasing share (5%).