Strategy & Planning
Every project starts with a why?
It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.
Years of experience
Projects Completed
Hospitality, Tourism and Leisure Experts
Experience
Bold steps forward
We help ambitious clients achieve extraordinary outcomes.
Bukhara Tourist Center – Bukhara, Uzbekistan
Bukhara, Uzbekistan
Hospitality
Growth, Sales and Marketing, Strategy and Planning
Assets
Hungary Office
New Conference & Event Venue with Upscale Hotel – Bratislava, Slovakia
Bratislava, Slovakia
Hospitality
Strategy and Planning
Assets
Hungary Office
International Landmark Mixed-use Resort Development – Batumi, Georgia
Batumi, Georgia
Hospitality
Operational Support, Valuation and Transaction Advisory, Strategy and Planning
Assets
Hungary Office
Tufenkian Heritage Hotels Portfolio – Armenia
Hungary
Hospitality
Operational Support, Strategy and Planning
Assets
Hungary Office
Rixos Kadisha Hotel – Shymkent, Kazakhstan
Shymkent, Kazakhstan
Hospitality
Operational Support, Strategy and Planning
Assets
Hungary Office
Qazaq Oil Hotel Portfolio Development – Kazakhstan
Kazakhstan
Hospitality
Strategy and Planning, Operational Support
Assets
Hungary Office
Market and Pre-Financial Feasibility for Integrated Theme Park Complex
Bezenye, Hungary
Leisure
Strategy and Planning
Assets
Hungary Office
Operator Selection and Contract Negotiations for Seychelles Resort
Long Island, Seychelles
Hospitality
Strategy and Planning
Assets
Hungary Office
Services
Let us help you succeed
Whatever your focus, we have the expertise.
Board Advisory
Business Model Transformation, Corporate Governance Strategy, Corporate Structure Assessment, Organisational Structure, Risk Assessment & Management, Strategic Options Assessment
Business Planning
Business Plan Preparation, Highest & Best Use, Independent Business Plan Review, Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring, Prospective Future Value, Residual Land Value
Development Management
Contract Negotiation, Development Support Services, Operator & Management Company Selection
Master Planning
Concept Development, Facilities Programming, Location & Site Analysis, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection
Research & Analysis
Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy, Public Policy Evaluation
Strategic Planning
Branded Residence Development Strategy, F&B Development Strategy, Golf Development Strategy, Health & Wellness Development Strategy, MICE Development Strategy, Operational Real Estate Development Strategy, Outdoor Hospitality Development Strategy
Business Planning
Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring
Customer / Visitor Experience Design
Customer Journey Analysis & Mapping, Tourism Value Chain Assessment, Visitor Experience Strategy
Development Management
Development Support Services
Master Planning
Concept Development, Destination Master Plan, Experiential clustering, Facilities Programming, Location & Site Analysis, National / regional spatial planning, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection, Tourism Master Plan, Touristic zones master planning, Urban (re)development
Research & Analysis
Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy, Public Policy Evaluation
Strategic Planning
Active Outdoor Strategy, City Break Strategy, Cruising Tourism Strategy, Events Development Strategy, Health & Wellness Tourism Strategy, MICE Strategy, Sustainable Tourism Strategy
Tourism Satellite Accounts
Carrying Capacity, Destination Benchmarking, ESG Benchmarking, Population Sentiment Towards Tourism, Visitor Profiling and Segmentation, Visitor Satisfaction Survey
Board Advisory
Business Model Transformation, Corporate Governance Strategy, Corporate Structure Assessment, Organisational Structure, Risk Assessment & Management, Strategic Options Assessment
Business Planning
Business Plan Preparation, Highest & Best Use, Independent Business Plan Review, Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring, Prospective Future Value, Residual Land Value
Customer / Visitor Experience Design
Customer Journey Analysis & Mapping, Tourism Value Chain Assessment, Visitor Experience Strategy
Development Management
Contract Negotiation, Development Support Services, Operator & Management Company Selection
Master Planning
Attractions IP Development, Concept Development, Facilities Programming, Location & Site Analysis, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection, Theme Park IP Development
Research & Analysis
Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy, Public Policy Evaluation
Strategic Planning
Theme Park Development Strategy
Business Planning
Business Plan Preparation, Highest & Best Use, Independent Business Plan Review, Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring, Prospective Future Value, Residual Land Value
Development Management
Contract Negotiation, Development Support Services, Operator & Management Company Selection
Master Planning
Attractions IP Development, Concept Development, Facilities Programming, Location & Site Analysis, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection, Theme Park IP Development
Research & Analysis
Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy
Strategic Planning
Branded Residence Development Strategy, Events Development Strategy, F&B Development Strategy, Golf Development Strategy, Health & Wellness Development Strategy, MICE Development Strategy, Operational Real Estate Development Strategy, Outdoor Hospitality Development Strategy, Theme Park Development Strategy
Board Advisory
Business Model Transformation, Corporate Governance Strategy, Corporate Structure Assessment, Organisational Structure, Risk Assessment & Management, Strategic Options Assessment
Business Planning
Business Plan Preparation, Highest & Best Use, Independent Business Plan Review, Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring, Prospective Future Value, Residual Land Value
Development Management
Contract Negotiation, Development Support Services, Operator & Management Company Selection
Master Planning
Attractions IP Development, Concept Development, Facilities Programming, Location & Site Analysis, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection, Theme Park IP Development
Research & Analysis
Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy
Strategic Planning
Branded Residence Development Strategy, Events Development Strategy, F&B Development Strategy, Golf Development Strategy, Health & Wellness Development Strategy, MICE Development Strategy, Operational Real Estate Development Strategy, Outdoor Hospitality Development Strategy, Theme Park Development Strategy
Business Planning
Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring
Customer / Visitor Experience Design
Customer Journey Analysis & Mapping, Tourism Value Chain Assessment, Visitor Experience Strategy
Development Management
Development Support Services
Master Planning
Concept Development, Destination Master Plan, Experiential clustering, Facilities Programming, Location & Site Analysis, National / regional spatial planning, Project Cost Analysis, Project Master Plan, Site Planning & Design, Site Selection, Tourism Master Plan, Touristic zones master planning, Urban (re)development
Research & Analysis
Competitor Analysis, Consumer Research, Economic Impact Study, Market Entry Strategy, Public Policy Evaluation
Strategic Planning
Active Outdoor Strategy, City Break Strategy, Cruising Tourism Strategy, Health & Wellness Tourism Strategy, MICE Strategy, Sustainable Tourism Strategy
Tourism Satellite Accounts
Carrying Capacity, Destination Benchmarking, ESG Benchmarking, Population Sentiment Towards Tourism, Visitor Profiling and Segmentation, Visitor Satisfaction Survey
Board Advisory
Corporate Structure Assessment, Risk Assessment & Management, Strategic Options Assessment
Business Planning
Business Plan Preparation, Independent Business Plan Review, Market & Financial Feasibility Study, Project Capitalisation & Financial Structuring, Prospective Future Value, Residual Land Value
Development Management
Contract Negotiation, Operator & Management Company Selection
Capabilities
Creative solutions
Clarity in a complicated world.
Strategy and Planning
It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.
Growth, Sales and Marketing
Do more with what you have. Get your focus and resources to the right place.
Operational Support
What gets measured gets done, so start measuring. We show you the standards, then help you smash through them.
Valuation and Transaction Advisory
When there is a deal to be done, you may only have one chance. Let's get it right.
Research
Expert insights
Cutting-edge analysis.
A New Exchange Rate Reality
Following the 12 April 2026 general election, in which Péter Magyar’s Tisza party swept Viktor Orbán’s Fidesz from office after sixteen years in power, the Hungarian forint has staged one of its sharpest and most sustained rallies in over two decades. The EUR/HUF exchange rate — the number of forints required to buy one euro — has moved from around 395–400 in the first quarter of 2026 to the mid-350s by late June: an appreciation of roughly 10–15% depending on the reference point, taking the forint to its strongest level against the euro in nearly five years
Budapest hotel demand hits record 9.83 million guest nights in 2025
Budapest’s hotel market reached a new demand record in 2025, with 9.83 million guest nights, rising ADR and a record 19.6 million airport passengers. Horwath HTL analyses the key trends.
Beyond the final whistle: How mega sporting events transform cities
As Europe’s most prestigious club football event approaches Budapest, attention is increasingly turning not only to the spectacle on the pitch, but also to the broader impact such mega sporting events generate for host cities. Today, football games such as the UEFA Champions League Final extend far beyond sport itself — serving as powerful catalysts for tourism growth, international visibility, infrastructure activation, and long-term economic development.
