Hospitality Experience
Market Entry Strategy for Adina Serviced Apartments
A former industrial park in the size of 11 hectares in the municipality of Vernier, near Geneva, was transformed into a new urban district called «Quartier de l’Étang».
Project Scope
In addition to more than 1,000 dwelling units, office areas, administrative buildings and a medical centre, there are three new hotels. Furthermore, a school, pre-school and sports facilities were realized. Adina Apartment Hotels was offered the opportunity to rent one of these three new hotel areas. Since the hotel group lacked experience on the Swiss market, they engaged Horwath HTL to support them in the preparation of their business plan and at arriving at a sustainable rent in line with the market. Further to delivering information relevant to the market and industry, we provided in-depth information on the Swiss labour market, the industry’s CBA and salary schedules.
