Italian Hotel Company Growth Strategy

Project Scope

Horwath HTL partnered with three Italian hotel groups to elevate their brands from regional players to nationally recognized hotel chains. Our focus was on crafting a comprehensive growth, sales, and marketing strategy that would allow these groups to expand their market presence across Italy.

To achieve this, we provided strategic guidance and business planning, helping each hotel group redefine their market positioning to better align with broader national demand. Our analysis of market opportunities pinpointed high-potential regions and customer segments, allowing the hotel groups to target their marketing efforts more effectively.

We worked closely with the groups to set ambitious yet achievable expansion goals, identifying opportunities for new openings, acquisitions, and partnerships that could accelerate growth. By reviewing and refining their corporate organization, we ensured they had the structure and resources needed to support their expanded operations.

As part of the strategy, we helped the hotel groups rebrand, creating a fresh market identity that resonated with a national audience. This included tailored sales strategies to boost bookings and occupancy rates, while optimizing marketing efforts to build brand recognition.

With Horwath HTL’s expertise, the three hotel groups successfully transitioned to a national presence, achieving stronger market positioning, increased sales, and sustainable growth across Italy.

Projekt Standort

Nationwide, Italy