Maddalena Terraneo
Senior Consultant, Rome, Italy
Maddalena Terraneo occupies the role of Senior Consultant at Horwath HTL in Italy, bringing a wealth of experience to the position.
Bio
Maddalena Terraneo, Senior Consultant at Horwath HTL in Rome, Italy, is a highly accomplished professional with over 15 years of specialised experience in the tourism sector. Her expertise in analysing and researching tourist demand and supply dynamics, coupled with a deep understanding of tourism at both local and organisational levels, makes her an invaluable asset in driving innovative development strategies.
Throughout her career, Maddalena has played a pivotal role in the success of diverse tourism projects. She has contributed to feasibility studies, valuations, and due diligence processes for marinas, hotels, and tourist complexes across domestic and international markets. Her skill set extends to developing market scenarios, analysing tourist flows, benchmarking, and creating comprehensive concepts and marketing plans to support sustainable tourism growth.
Maddalena’s meticulous approach to market research and her ability to navigate the complexities of tourism development have consistently delivered impactful outcomes. Her strategic insights and ability to identify market opportunities enable her clients to achieve meaningful and lasting success. A true expert in her field, she has earned a reputation for excellence and innovation.
Her academic foundation in Business Administration from Roma Tre University enhances her ability to deliver data-driven and practical solutions. Maddalena’s dedication to the tourism sector, combined with her knack for turning insights into actionable strategies, positions her as a trusted advisor and leader within the industry.
As a Senior Consultant, Maddalena continues to contribute significantly to the success of Horwath HTL’s projects, helping shape the future of tourism development in Italy and beyond.
Maddalena has played a pivotal role in bringing diverse tourism projects to fruition, contributing to feasibility studies, valuations, and due diligence processes for marinas, hotels, and tourist complexes in both domestic and international markets. Her expertise encompasses the development of market scenarios, analysis of tourist flows, benchmarking, and crafting detailed concepts and marketing plans for tourism growth.
Her meticulous approach to market research and strategic insights have consistently driven the success of the projects she has supported. Maddalena’s ability to navigate the complexities of tourism development, combined with her talent for identifying market opportunities, ensures her clients achieve sustainable and impactful outcomes.
A graduate in Business Administration from Roma Tre University, Maddalena combines her strong academic foundation with her deep industry experience to deliver practical and forward-thinking solutions. Her dedication to excellence and her nuanced understanding of the tourism sector have cemented her reputation as a trusted advisor and leader in her field.
Maddalena has helped lots of different tourism projects get off the ground. She's worked on feasibility studies, valuations and due diligence processes for marinas, hotels and tourist complexes at home and abroad. Maddalena is a true expert in her field, with a knack for developing market scenarios, analysing tourist flows, benchmarking, and creating comprehensive concepts and marketing plans for tourism development.
Her meticulous approach to market research and profound understanding of the tourism industry's inner workings have made her a pivotal figure in planning and executing tourism development strategies. She holds a degree in Business Administration from Roma Tre University, further strengthening her foundation in business and market analysis.
Maddalena's Experience
Bold steps forward
We help clients achieve extraordinary outcomes
Highest & Best Use Study for Hotel San Marco
Cortina d'Ampezzo, Italy
Feasibility Study for Medical Spa Resort
Ventimiglia, Italy
Pro-Forma P&L Sanity Check for Lefay Resort & Spa
Crans Montana, Switzerland
Market Study for JO&JOE Italy Positioning
Rome, Italy
Highest & Best Use for Historic Palazzo Medici Clarelli
Rome, Italy
Due Diligence & Investment Opinion for Hotel Britannique and Palazzo Caracciolo
Naples, Italy
Due Diligence for Maldives Resort
Fasmendhoo Island, Italy
Valuation for Hotel La Lama
Rome, Italy
Expert insights
Cutting edge analysis.
Italy Hotels & Chains Report 2023
The report, now in its 10th year, is an in-depth look at the Italian hospitality market, focusing on the relationship between branded and independent hotels. The report, produced in collaboration with the Italian Confindustria Alberghi Association and Bocconi University, tracks the key performance indicators of the market, including overall hotels and rooms, chain/branded hotels and rooms, international and domestic chains, average hotel size, star ratings and the number of brands by both local and independent chains. The report also tracks the key tourism indicators of the market, such as arrivals, overnight stays, and new hotel developments.
Italy Hotels & Chains Report 2022
The industry-established reference for the Italian hotel branded supply is now in its 9th edition. This year’s census highlights the first consequences of the Pandemic on the Italian hotel chain supply in terms of room inventory, including existing properties and in the pipeline, and preferred business models. The supply trends observed in the previous years have therefore been accelerated, supporting the consolidation of the hospitality landscape in Italy and, as a result, strengthening the international competitiveness of the Italian Hotel Supply.
Italy Hotels & Chains Report 2021
Horwath HTL Italy have released the 8th edition of the Italy Hotels & Chains Report 2021, a full year since the beginning of the COVID-19 emergency in Europe. We cannot fail to highlight how much the pandemic has affected the entire world, and is still profoundly affecting the entire Italian tourism sector and the industries connected to it. Despite showing dramatic and diverse effects on demand, the 2021 edition confirms the on-going strengthening of the Italian Chain hotel supply and stresses the importance to sustain this trend to ensure the country’s competitiveness against the global markets, especially over the strategic upcoming years.
Italy Hotels & Chains Report 2020
We sent the 7th edition of the Hotels & Chains in Italy for printing the week before the COVID-19 emergency escalated in Italy, which means that all the supply and demand indicators will need revision. What the report clearly shows, however, is that the fundamentals of the Italian hotel industry contain substantial competitive advantages over other global markets, specifically: – A strong focus on high-quality supply: over 20% of the total supply, over 6,400 hotels is in the four and 5-star segment – Demand is highly diversified: 51% are international visitors, a number that has been growing for 60 years at a CAGR of 2.5%. The numbers of hotels in a Chain continues to develop, reaching 1,695 hotels (5.2% penetration) in 2019, the equivalent of around 181 thousand rooms (16.6% of Italian room supply). The number of brands also grew, increasing by 5.8% to 254 brands (148 domestic and 106 international). Among the business models, for the first time in history, owned and managed (36%) is no longer the dominant model. Leases are now the top way to own a hotel (38%), with Franchising continuing to fall (from 25% in 2013 to 21% now), and management contracts are slowly increasing share (5%).