Alice Bedu

Senior Consultant, Australia

Alice Bedu strives to help hotels analyze and adapt to evolving market trends in order to maximize their potential. She is focussed on research, development & strategy.


Bio

Alice Bedu is a Senior Consultant at Horwath HTL Australia, specialising in hospitality, tourism, and accommodation market research and advisory. She contributes to a broad range of consulting assignments across Australia, supporting public and private sector clients with market analysis, feasibility studies, investment assessments, and strategic tourism planning.

Alice has experience preparing market and financial feasibility studies for a wide variety of hotel and accommodation developments. Her work includes analysing tourism demand, hotel market performance, supply pipelines, and economic drivers to assess development opportunities and inform investment decisions. She also contributes to hotel operator search and selection processes, accommodation market assessments, and the preparation of detailed hotel property profiles and market research reports.

A key area of Alice's expertise is quantitative analysis and forecasting. She helps develop hotel market outlook reports using econometric modelling to forecast occupancy, average daily rate (ADR), RevPAR, and future market performance, providing clients with evidence-based insights to support strategic decision-making.

Alice holds a Master's degree in International Hotel Management from Blue Mountains International Hotel Management School, Sydney, and a Bachelor's degree in International Hotel Management from the CMH – International Hospitality Management School, Paris.