Hospitality Experience
Market Analysis and Operator search
Horwath HTL was engaged to provide strategic advisory services to the owner of a proposed serviced apartment project, focusing on market analysis, operator search, and the negotiation of a long-term rental agreement. The objective was to position the development effectively within its competitive landscape and secure a partnership that aligned with the owner’s long-term strategic and financial goals.
Project Scope
Horwath HTL was engaged to provide strategic advisory services to the owner of a proposed serviced apartment project, focusing on market analysis, operator search, and the negotiation of a long-term rental agreement. The objective was to position the development effectively within its competitive landscape and secure a partnership that aligned with the owner’s long-term strategic and financial goals.
The engagement began with a thorough market analysis to evaluate the demand for serviced apartments in the region. This included an assessment of key demand drivers, target demographics, and competitive benchmarks to identify market gaps and opportunities. The analysis also explored trends in the serviced apartment sector, ensuring the project was positioned to meet evolving customer expectations.
Following the market study, Horwath HTL conducted an operator search to identify potential partners whose brand and operational expertise aligned with the project’s concept and target market. A structured evaluation framework was employed to shortlist and assess operators, considering their track record, market reach, and ability to deliver on the project’s strategic objectives.
The final stage of the engagement involved advising on and negotiating a long-term rental agreement with the selected operator. This included ensuring the terms of the agreement balanced the owner’s objectives with the operator’s operational needs. Key contractual elements, such as rental terms, responsibilities, and performance criteria, were carefully reviewed to secure a mutually beneficial arrangement.
Through a combination of strategic market insights, rigorous operator evaluation, and expert negotiation, Horwath HTL provided the owner with a tailored solution that maximised the project’s potential and established a solid foundation for its long-term success.
Ubicació del projecte
Basel, Switzerland