Hospitality Experience
Pre-Opening Services for Luxury Resort Relais & Chateaux
Horwath provided pre-opening services that included a full market study, hotel valuation and branding opportunities.
Project Scope
We were engaged to provide pre-opening services for a luxury resort seeking Relais & Châteaux affiliation. The project focused on ensuring the property was impeccably positioned for its debut, combining operational readiness, market alignment, and brand excellence.
Our work began with strategic planning to define the resort’s unique value proposition and establish its market positioning. This involved extensive research into the target demographics, regional tourism trends, and the high standards required for Relais & Châteaux membership. The outcome was a clear vision for the resort that balanced its individuality with the brand’s commitment to character, cuisine, and hospitality.
Operational readiness was a key focus of our pre-opening services. We developed comprehensive pre-opening checklists and timelines to ensure all aspects of the resort’s infrastructure, staffing, and service delivery were aligned with its launch goals. This included recruitment support for key management roles, staff training programmes, and the creation of standard operating procedures (SOPs) tailored to luxury hospitality.
To support brand alignment, we advised on menu development, wellness offerings, and guest experiences that reflected both the resort’s local authenticity and the Relais & Châteaux ethos. Additionally, we collaborated with the marketing team to create a pre-opening campaign, encompassing digital outreach, press engagements, and targeted promotions to build anticipation and awareness.
The project culminated in a seamless soft opening followed by a highly successful public launch. Our efforts ensured that the resort met Relais & Châteaux standards from day one, establishing it as a premier destination for discerning travellers.
By combining meticulous planning with hands-on expertise, we delivered pre-opening support that set the foundation for long-term success and elevated the resort’s profile within the luxury hospitality sector.
Ubicació del projecte
Sainte-Agathe-des-Monts, Canada
